Vermont Pillow Co launches with pillows as cool and comforting as the mountain air

A new pillow company is prioritizing consumers’ sleep unlike ever before, retailing what they claim to be “the best thing you could ever take to bed with you.” After launching officially on March 19, Vermont Pillow Company sells pillows that don’t bunch, clump or prick, made from a top-quality luxury down alternative that honors the fresh air of the Green Mountain State.

With millions of Americans migrating during the COVID-19 pandemic—many of them leaving cities in droves—the company’s founder swapped a bustling New York career for a much-needed change of pace.