Pinnacle Outdoor Group in Middlesex, a leading outdoor industry sales agency, has promoted Vermont sales representative Sarah Maher to general manager. In this new role, Maher oversees strategic development and sales operations in addition to her former duties.

“The growth of our partners and our internal team has always come first,” said Pinnacle President Hal Ellms. “Sarah is a top-tier professional, with unmatched knowledge of the workings of the outdoor industry.”