Fuse marketing partner named Sports Business Journal ‘game changer’

Julie Jatlow

Julie Jatlow, co-owner of the Burlington-based youth marketing agency Fuse, has been named to Sports Business Journal’s list of ‘game changers’ for 2023. The Game Changers program highlights female leaders in sports.

"Our entire team is very proud of Julie for this well-deserved recognition,” said Issa Sawabini, also a co-owner at Fuse. “She has been successfully making waves in the sports industry for more than 25 years, building and executing strategic marketing plans for brands that revolutionize consumer engagement across the globe. As one of only a few female sports agency owners, she is truly a trailblazer and champion for other female marketing industry leaders.”

Jatlow began her career at Stowe Mountain Resort, where she first fell in love with sports marketing as a passionate snowboarder working in the snowsports industry. Since then, she continued to grow her marketing career at Fuse, where she plays an integral role in helping the world’s best consumer, sport and lifestyle brands speak authentically to Gen Z and millennials with campus, retail and sports marketing programs.

During her over 22-year tenure at the agency, Jatlow has overseen numerous successful sports marketing projects for brands including Gatorade, ESPN, Champs Sports, Puma, TikTok, Mtn Dew, Ida Sports, Starry, FISU World University Games and more.

Jatlow and the other awardees will be honored at the SBJ Game Changers conference Oct. 24 in New York City.