The Lamoille Economic Development Corporation has contracted with Johanna Wildnauer of JCW Consulting of Stowe to offer assistance with marketing planning and implementation free of charge to the agricultural community in Lamoille County. This assistance includes, but is not limited to, researching and writing a marketing plan, preparation of advertising copy and limited graphic design services, branding advice, public relations planning and press release preparation and distribution and investigation of grant opportunities and assistance in grant application writing for funding for marketing and related purposes.
When asked why the LEDC has chosen to launch this new initiative, John Mandeville, the LEDC Executive Director, said “Farmers and other Vermonters involved in local food production and processing are, generally, very good at growing and producing the products they sell. They are not necessarily equally adept at profitably marketing and selling their products and in many cases just don’t have the time or expertise to do it well. Our aim in offering this new service is to ensure that professional marketing help is there if they need it. Combining JCW’s expertise with my own together with the LEDC’s resources and other available avenues seems like a great way to provide Lamoille County growers and producers with additional tools to help them run successful businesses.”