Advertisements for Palmer Insurance and Casella Waste Management took home the Best in Show Awards May 22 at the annual Commercial of the Year Awards presentation at the Vermont Association of Broadcasters Convention in Montpelier.
The commercial for Palmer Insurance, titled “Life Unexpected,” won the Best in Show prize for radio. It was written by Amanda Relyea and produced by Mary Cenci for WCPV-FM in Colchester.
The television Best in Show entry, titled “Always There,” was written by Robert Casella and produced by Elizabeth Casella and Mark Okrant of WestView Digital, which is based in Pittsford.
WPTZ-TV took home four awards including First Place in the Television Public Service Announcement category for a spot for Burlington’s Festival of Fools event.
WVNY-TV won the First Place award for commercials for an advertisement for Switchback Brewing Company titled “Employee Owned.”
WIZN-FM collected the First Place award for radio commercials for “Closets – Jungle,” a commercial for Tailored Living Vermont.
WCAX-TV won the First Place prize for television promo spots for “First in News – Legacy.”
A commercial produced by Mt. Mansfield Media for Wendell’s Furniture, “The Will,” won the First Place award for Agency produced television commercials.
A panel of a dozen judges reviewed more than 100 entries for this year’s contest.
Here is a complete list of this year’s winners:
Radio Station PSA, First Place
WCVR-AM
“Arts Bus Christmas”
Sponsor: Arts Bus VT
Agency TV PSA, First Place
Green Mountain Video, Inc.
“The WishKids”
Sponsor: Make-A-Wish Vermont
Agency TV PSA, Second Place
Urban Rhino
“Making Kids a Priority”
Sponsor: Let’s Grow Kids
TV Station PSA, First Place
WPTZ-TV
“Festival of Fools”
TV Station PSA, Second Place
WPTZ-TV
“Math + Science = Success – Caitlin Napoleoni”
Radio Station Non-Broadcast Video, First Place
WIZN
“Introducing: Ask Mitch”
Agency Non-Broadcast Video, First Place:
Place Creative Company
“Works Wonders”
Sponsor: Vermont’s Original Bag Balm
Producer: Moving Pictures Division
Agency Non-Broadcast Video, Second Place
Moving Pictures Division
“Darn Tough Brand Anthem”
Sponsor: Darn Tough Vermont
TV Station Non-Broadcast Video, First Place:
Vermont PBS
“Vietnam Web Extras, David Ross”
TV Station Non-Broadcast Video, Second Place
WPTZ
“Ira Farm”
Radio Station Promo, First Place
WKOL-FM
“KOOL 105 Work Day Bonus”
Sponsor: U-First Federal Credit Union
Radio Station Promo, Second Place
WEZF
“Mike and Mary Promo – Impressions”
Agency TV Promo, First Place
Place Creative Company
“Further Together”
Name of Sponsor: Vermont PBS
TV Station Promo, First Place
WCAX
“First in News Legacy”
TV Station Promo, Second Place
WPTZ-TV
“Community Pride”
Radio Station Commercial, First Place
WIZN
“Closets – Jungle”
Client: Tailored Living VT
Radio Station Commercial, Second Place
WDVT-FM
“Off the Hook”
Sponsor: The Barn at Off the Hook Kennels
Agency TV Commercial, First Place
Mt Mansfield Media
“The Will”
Sponsor: Wendell’s Furniture
Agency TV Commercial, Second Place
Place Creative Company
“Go Far”
Name of Sponsor: Union Bank
TV Station Commercial, First Place
WVNY
“Employee Owned”
Sponsor: Switchback Brewing Company
TV Station Commercial
Second Place
WCAX
“VT Thinstone BVF 2017”
Client: Vermont Thinstone
Best in Show – Radio
WCPV
“Life Unexpected”
Sponsor: Palmer Insurance
Best in Show – Television
WestView Digital
”Always There”
Sponsor: Casella