Vermont businessman, Jeff Nicholson, has authored a new marketing book, “Stick This! Using Promotional Stickers to Build Identity, Create Word-of-Mouth and Grow Sales”, the first ever book written about stickers as a valuable marketing tool. The book, published by Freely Creative, Inc, is available in hard copy and ebook format through www.websticker.com/stickthisbook.php and amazon.com.
Nicholson draws upon his 25 years of running a sticker design and production business to guide his readers through 190 pages that are an engaging, quick read with a marketing message that sticks. It has insightful interviews, an interesting history of stickers, excellent examples and great case studies that show how organizations and businesses in a variety of industries can effectively use promotional stickers.
When asked, “Sticker Marketing? Is that even a thing?” Nicholson responded, “You bet it is. Stickers have been getting people elected, building companies, establishing brands, advertising, starting conversations and increasing exposure for over 65 years. It is time to raise awareness within the business community; no one has written a book about stickers as a valuable marketing tool until now.”
Early reviews are excellent: “it's a practical guide for the beginner to experienced marketer… it’s persuasive and a pleasure to read as Nicholson interjects humor…the case studies bring to life the content in a way that is relatable, actionable, easily understandable… it is exactly the book advertising and marketing professionals need to simplify the process of promotion… this book is mainly about stickers but the marketing strategies and philosophies boiled down in this text can and should be applied to all media types.”
Nicholson was born in Massachusetts, earned a degree in marketing from Connecticut College, worked in marketing for a chain of ski stores in Boston before moving to Stowe, Vermont in 1989 with his wife, Karen. He and Karen founded a sticker and graphics company in 1990 that evolved and has operated as Websticker.com since 1996 with business partner, Christine DeRienzo. Websticker.com is a marketing firm specializing in creating high-impact promotional stickers and profitable sticker products for businesses and organizations nationwide.