Thomas Witschi, former president of consumer products at Meredith Corporation, has been named CEO at Mamava, the Burlington-based designer of lactation spaces for workplaces and public spaces. He succeeds Sascha Mayer, who will stay on with the company as chief brand officer and chairperson of the board.
“I’ve long-admired Mamava as a smart business with an important mission, doing important work for parents and society as a whole,” said Witschi. “When Sascha approached me about this role, I jumped at the chance to scale the company’s impact.”
Witschi’s appointment comes at a time of rapid growth for Mamava, which acquired its manufacturing facility in Springfield last fall. The company is expected to more than double its revenue this year.
Witschi is a graduate of the University of Vermont. Prior to his time at Meredith Corporation, he served as CEO at EatingWell Media Group in Charlotte.
In her new role, Mayer, a co-founder of the company, will continue to oversee the Mamava brand's mission and product design experience, marketing, public relations and company culture. Mayer and Mamava’s other co-founder, Christine Dodson, will continue to be the face of the brand, whose mission is to create a healthier society through infrastructure and support for breastfeeding.