The Automaster has announced at Chris Bortree has been certified by BMW and appointed by The Automaster as a BMW Genius. According to BMW, “the BMW Genius exists to provide a pressure-free buying experience.” Bortree was among the first in the country to complete training and receive certification as a BMW Genius.
“The BMW Genius is not involved in sales,” said Jacques Lefrancios, General Sales Manager at The Automaster BMW. “As the name implies, they are specially trained on every single aspect of each BMW model, from technology to performance. Their sole priority is to demonstrate and help you get familiar with every aspect of your BMW, before, during and after the sale. Chris was, without question, the perfect choice to fill this position,” Lefrancios expanded.
Bortree attended a week long Genius Training program in addition to online study and training to complete his certification “BMW makes some of the most high performance and technologically innovative vehicles in the world,” Bortree enthused. “We believe that our guests should be completely comfortable and knowledgeable about all the amenities their car has to offer and how get the absolute most out of their experience,” he explained.
BMW has also created the BMW Genius App (available at the App Store and Google Play for mobile devices) to further support their Genius program. The App contains how-to videos and key benefits about BMW features, information about BMW functionalities, model specific product information, product specs and more.
“BMWs whole approach with the development of the Genius program is precisely how we have always tried to conduct business,” said Dale Fillion, General Manager of The Automaster. “It’s great to have a formalized program, training and support that is focused completely on the customer experience and their comfort and knowledge about their car,” Fillion stated.