Sword Ciboodle, a global leader of customer oriented business software and services, has announced the appointment of Mitch Lieberman to the position of VP of Strategic Marketing in charge of product positioning and messaging. In his new role with the company, Lieberman will be tasked with maintaining and expanding upon Sword Ciboodle’s Americas marketing efforts, innovating Customer Service in the age of Social as well as customer, analyst and partner engagement programs.
Lieberman brings with him more than 15 years of experience within the high technology sector, including software architecture, solution strategy and product design, all within the CRM and Contact Center space. Lieberman will be running the North American Marketing team from his home in Williston. Prior to joining Sword-Ciboodle, he was an independent analyst and industry consultant, creating Comity Technology Advisors (CTA), a Vermont consultancy. In addition to working with global companies, CTA was able to spend time working with some great local companies too, including a recent engagement with Grafton Village Cheese Company, a subsidiary of the Windham Foundation. Most recently focusing on Social CRM where Social Technology meets traditional CRM and contact center solutions, he has continuously shown his leadership in developing and delivering creative, leading edge solutions. The solutions have included cloud based infrastructure, open source software, customer relationship management platforms, and an innovative combination of social media with traditional CRM offerings.
“We consider Mitch to be a unique talent who has the special ability to recognize the challenges that our customers face with the growth of online social influence,” said Paul White, CEO of Americas for Sword Ciboodle. “Mitch’s addition to Sword Ciboodle showcases our commitment to building a team of the most talented leaders in the industry as we continue to grow our company into one of today’s leading contact center solution providers.”
“I am truly excited to be joining Sword Ciboodle, as it provides me with a completely unique opportunity to be a part of an organization that is reinvigorating the contact center environment,” said Mitch Lieberman, VP of Strategic Marketing at Sword Ciboodle. “My new role at Sword Ciboodle will enable me to service clients with a combination of best-of-breed technologies and an experienced team of industry leaders.”
“Mitch Lieberman is a thought leader when it comes to both traditional CRM and Social CRM -plain and simple,” said Paul Greenberg, analyst and President of The 56 Group, LLC.!!"He is knowledgeable and insightful, able to deal with the practical present and ascertain the cutting edge future. He is a trusted partner with a proven track record; he knows how to make things work."
This announcement follows steady progress throughout 2010 within Sword Ciboodle, which included the launch of a new social CRM solution, Ciboodle Crowd, and partnerships that incorporated the latest in customer intelligence tools to create richer and more profitable interactions for companies and customers in the contact center. Sword-Ciboodle delivers a unique blend of innovative technology, process engineering expertise and project delivery which has attracted a truly world-wide customer base in customers in twelve countries across five continents.
Part of the global Sword Group, Sword Ciboodle delivers award-winning, process-managed CRM software to contact centers worldwide. With staff located across 5 continents, the company’s customer service software helps clients achieve higher revenues from their customers and reduce operational costs. Clients include Sears, Sony, Admiral, JP Morgan Chase, Standard Bank and Eskom. The company’s cross-channel software promotes customer intelligence and choice, with their family of products providing a continuum of options to manage customer interactions. Sword Ciboodle is consistently recognized by industry analysts as one of the world’s leading customer-centric technology providers.