Nicole Haley, former senior manager of public relations at Let’s Grow Kids in Burlington, has been named director of marketing and communications at United Way of Northwest Vermont. In her new role, Haley will develop and lead communications and marketing strategies including public relations, business development, community engagement and digital marketing.
Haley comes to United Way with extensive experience in journalism and nonprofit communications and fundraising. At Let’s Grow Kids, she helped advance landmark child care legislation and attracted local and national media attention positioning the organization and Vermont’s child care movement as a national model.
“Nicole’s expertise in storytelling and public relations, experience with other Vermont nonprofits, and her passion for the United Way’s mission and work made her an obvious choice to lead our communication and marketing efforts,” said United Way of Northwest Vermont CEO Jesse Bridges. “Adding Nicole to the United Way team will help us more effectively tell our story so that we can engage more Vermonters as we continue to rebuild stronger and address our community’s most complex problems together.”
Haley grew up in southern Connecticut and lived in Boston for 10 years before moving to Vermont in 2012. She holds a bachelor’s degree in journalism from Northeastern University in Boston.