The Barre Granite Association (barregranite.org) announced today that Douglas Grahn has been appointed to manage their strategic marketing initiatives. This includes increasing awareness nationally of the products and services of its members, and assisting in the promotion of the Vermont Granite Museum (vtgranitemuseum.org). Doug brings a wealth of marketing experience to the BGA, having spent many years as the National Marketing Director at Smith, Bell & Thompson, Inc in Burlington; and additionally following corporate mergers, the Hilb Rogal & Hobbs and Willis of North America operations in Hartford and Shelton, CT, Syracuse, NY and Denver, CO. For the past six years, Doug worked closely with a wide array of for-profit and nonprofit clients, as owner of Radial Marketing, LLC, a locally-based marketing consulting firm.
BGA Board President Mark Gherardi said, “The BGA Board has been searching for a dynamic leader with extensive marketing background for some time now and I am happy to report that Doug fits these requirements in every way. Our Board feels that given his extensive marketing background and local roots, Doug is a perfect fit for our association’s management position.”
Grahn will be focusing all of his efforts going forward on the association. “While I’ll miss working with my long-term clients, I could not pass up this opportunity to help generate exposure and new business opportunities for this world class industry that has been so vital to Vermont since the 1800’s. I’m excited and ready to hit the ground running.” Grahn said. To best serve the needs of the association and granite museum, Doug’s office and the BGA headquarters will be moving soon to new office space at the Vermont Granite Museum in Barre.
About the Barre Granite Association: The BGA is comprised of Barre-area granite quarries and manufacturers of memorials and other granite products, as well as other businesses that provide products and services related to the granite industry. The BGA provides industry research, educational programs, public relations and marketing nationwide, as well as, collective bargaining and industrial relations for its members in addition to government and regulatory representation on a state and national level. For more information about the BGA, visit barregranite.org.