Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, is pleased to announce that Ryan Dahlstrom has joined the company as the new Director of E-Commerce. As the company continues to experience explosive growth both at retail and online with their award-winning socks, Dahlstrom will be responsible for ensuring that the brand’s global e-commerce growth remains strategic and complementary to the brick-and-mortar business.
Having most recently served as the Senior Director of E-Commerce for Sundial brands, Dahlstrom steps into this new role with a proven track record of leading digital strategy with both high-level direction and tactical execution.
“Besides Ryan’s incredible depth of experience, his knowledge of and ability to navigate the complexities of today’s omni-channel environment will be a huge asset for the Darn Tough brand,” said Ric Cabot, CEO and President of Darn Tough.
As Darn Tough’s Director of E-Commerce, Dahlstrom will lead the digital commerce team in close collaboration with cross-functional partners and manage all aspects of Darn Tough’s e-commerce business. Dahlstrom will also manage the user experience of the Darn Tough website, ensuring that visitors enjoy an intuitive and engaging online experience, whether they're looking to purchase socks or simply learn more about the Darn Tough brand.
“The deep and meaningful connection Darn Tough has made with their consumers is what makes this opportunity so exciting,” says Dahlstrom. “We’re looking to immediately elevate consumer engagement even further as it continues to increase on the digital side, while inviting new users to discover the unique Darn Tough personality and to join our rapidly growing fan base.”
About Darn Tough Vermont:
Darn Tough Vermont is an American manufacturer of premium, all-weather outdoor and lifestyle socks backed up by the industry’s only lifetime guarantee. The company offers both Specialty and Tactical product lines. Darn Tough Vermont’s Specialty line of socks includes
Snow, Athletic, Run, Lifestyle, Hike, Bike, Hunt, Work and Juniors’ styles.
Darn Tough’s product is distinguished from industry competitors by 100 percent USA manufacturing; exceptional comfort, durability and fit; True-Seamless™ technology; and an exclusive blend of either ultra-fine, premium Merino wool or Coolmax®/Thermolite®. Founded by Ric Cabot in 2004, a third-generation sock maker, Darn Tough Vermont operates out of Cabot Hosiery Mills. For more information about Darn Tough Vermont socks, please visit: www.DarnTough.com.