Norwich University announced the promotion of Mark Sullivan to associate vice president overseeing marketing and enrollment management at the College of Graduate and Continuing Studies (CGCS) Monday, Nov 11. In this role, Sullivan will oversee the performance of the enrollment management process from marketing to admissions, enrollment, advising and retention within CGCS, and he will identify and implement best practices to constantly improve the CGCS enrollment management process to better serve Norwich’s online students. He will also work to develop strategic partnerships to provide students entering into one of Norwich’s online undergraduate, graduate, continuing education or professional development programs a pathway for scholarship or transfer credit opportunities.
Sullivan will also support Norwich through reporting to the Norwich University after Next (NUaN) planning committee and implementing tactics developed within this group. To back up the NUaN plan, Sullivan will provide initiatives to grow CGCS and its programs, including the continued efforts with Norwich Pro, Norwich’s online continuing education offerings that launched in 2018 at pro.norwich.edu.
“I am pleased to bring Mark Sullivan and his expertise into the position of associate vice president,” Norwich University Vice President and CGCS Dean Bill Clements said. “He has a reputation for hard work, collaboration and producing positive results, and I look forward to the continued growth that he will provide to CGCS and Norwich University as a whole.”
Prior to his role as associate vice president, Sullivan served as the chief marketing officer for CGCS where he was responsible for developing, implementing and managing a comprehensive marketing plan that aligns with Norwich’s mission and the vision of Norwich’s board of trustees. Sullivan also has marketing and enrollment knowledge through his experience working at higher education institutions such as Wittenberg University and the College of Saint Elizabeth. He holds a Master of Arts in Advertising Communications from Syracuse University and a Bachelor of Arts in Arts/Communications from State University of New York – Oswego.
“I feel very lucky to be a part of the ongoing development of an institution with such deep tradition and rich history,” Sullivan said.
To stay updated on CGCS news and its upcoming online offerings, please visit online.norwich.edu.
Norwich University is a diversified academic institution that educates traditional-age students and adults in a Corps of Cadets and as civilians. Norwich offers a broad selection of traditional and distance-learning programs culminating in Baccalaureate and Graduate Degrees. Norwich University was founded in 1819 by Captain Alden Partridge of the U.S. Army and is the oldest private military college in the United States of America. Norwich is one of our nation's six senior military colleges and the birthplace of the Reserve Officers’ Training Corps (ROTC). www.norwich.edu
Norwich University celebrates its bicentennial throughout 2019. In fulfillment of Norwich’s mission to train and educate today’s students to be tomorrow’s global leaders, Norwich launched the Forging the Future campaign in 2014. The five-year campaign, which is timed to culminate in 2019, is committed to creating the best possible learning environment through state-of-the-art academics and world-class facilities and is designed to enhance the university’s strong position as it steps into its third century of service to the nation. For information please go to: http://bicentennial.norwich.edu/
Norwich University’s College of Graduate and Continuing Studies (CGCS) builds upon the institution’s 200-year academic heritage with innovative online programs. CGCS offers master’s degrees in a variety of areas; bachelor’s degree completion programs; graduate certificates; and continuing education opportunities. The programs are recognized throughout the industry for their rigor, small class size, high student satisfaction and retention. online.norwich.edu