The Automaster announced that sales consultants Spencer Campbell and Zack Philbrook , have been recognized and certified by Mercedes-Benz as product concierges.
The concierge program was introduced to dealers in May at the brand’s annual dealer meetings at the Mercedes-Benz factory in Vance, AL, near Tuscon.
“We couldn’t be more proud of Spencer and Zack,” said Dale Fillion, General Manager at The Automaster. “This is the culmination of intensive training, and we are among the first dealerships in the US to have two certified product concierges on staff,” Fillion expanded.
Mercedes-Benz recognizes product concierges as the personification of the Mercedes-Benz standard for extraordinary customer care. Product concierges are designated to help customers, lead product clinics, walk the service drive to answer owner questions and train other dealership personnel. Mercedes-Benz further acknowledges that product concierges demonstrate specific skills including; passion for the Mercedes-Benz brand, skill in the art of delighting the customer, talent for sharing knowledge, simply and effectively and, proficiency in in Mercedes-Benz technology.
“This really is a fantastic new program,” said John DuBrul III, Vice President of The Automaster. “It’s very compatible with our corporate philosophy of providing a truly personalized, truly luxurious experience for our customers. A large part of that is being able to share and explain product knowledge, especially with the increasing complexity of the Mercedes-Benz product line and the increasing level of the technology in the vehicles,” Dubrul explained.