Twincraft Skincare Company is pleased to announce the appointment of Susan Holson as its new Director of Marketing. Holson brings a broad array of product and service marketing successes to the company.
“We are thrilled to have Susan joining us as we pursue new markets, and especially as we expand our position in the growing skincare category,” announced Jim Howard, President of Twincraft. “I am confident Susan’s skills, experience, energy and character will help propel us into our exciting future. Holson’s background includes corporate and entrepreneurial ventures. Susan has a wide variety of experience in marketing working with companies like Tetley Tea, Bristol-Myers, National Distillers, SC Johnson. For the past four years she has been sharing her knowledge by teaching business, marketing, and communication at several CCV, Champlain College and UVM.
“Susan brings skills and experience that will propel Twincraft to future successes,” added CEO Peter Asch. “Her keen analytical talent will help identify opportunities, while her strong implementation skills will bring them to fruition.”
“Twincraft is committed to a mission of innovation, an exciting vision, especially in a thriving industry with specific growth segments. Twincraft can capitalize on its superior industry position and continue with advances like its SPF 18 bar and Benzoyl Peroxide formulation to address market needs. I’m looking forward to designing and implementing marketing efforts for significant developments like these and others that address the rapidly evolving personal care market,” Holson said in an interview. Businesses thrive when they are able to anticipate and address customers’ needs in a way that serves both customers and consumers. Twincraft is poised to excel in that mission.