KSV, a full-service marketing agency based in Burlington, is pleased to welcome Ashley Packer to the team as a brand planner.
A Pennsylvania native, Packer earned her bachelor’s degree in communications from the University of Massachusetts. More recently, Packer finished graduate school abroad where she split her time between Lund University in Sweden and the University of Copenhagen in Denmark. There she earned a master’s degree in Applied Cultural Analysis. Her qualitative research and ethnography experience will be leveraged by KSV to help clients better understand their customers.
“Ashley has extensive experience researching cultural phenomena”, said Executive Creative Director, David Coats. “Her knowledge in this area will be applied to strengthening the agency’s understanding of consumer behavior and values.”
At KSV, Packer will work with clients including Okemo, Sustain Condoms, and State Street Global Advisors among others.
KSV is a marketing communications group with over 35 years of experience building brands and businesses. Founded in 1977, the firm employs more than 40 people at its offices in New York City, Boston, and Burlington, Vermont.