Premier mountain safety and outdoor brand Mammut North America, headquartered in Williston, has appointed four key team members at the vice president's level, leveraging decades of experience to help drive strategic growth across sales, operations, marketing and partnerships. They are Maddie Petry, vice president of marketing; Brian Block, vice president of sales; Garrett Waldron, vice president of operations; and Leah Simkoff, vice president of finance and accounting.
Petry returns to Mammut after two years as senior vice president of brand and marketing at Edge Eyewear, where she repositioned and reestablished the Edge brand, opening new market sectors and expanding the consumer base. She also developed and launched a direct channel for Edge, opened a new revenue stream and doubled growth while leading site strategy and fostering an online community. She is based in Boulder, CO.
Block brings decades of experience in outdoor and climbing brand sales expertise, most recently as vice president of sales at Black Diamond Equipment. During his five-year tenure at the company, Block was instrumental in all sales aspects and attributes, including forecasting, profit and loss, product planning, budget building, marketing coordination, go-to market strategies and product launch outlines. He is based in Salt Lake City, UT.
Waldron formerly worked at the outdoor recreation clothing and sporting goods company Marmot, where he spent 16 years fine-tuning his skills as director of inventory management. His long tenure at Marmot allowed him to hone specialized skills in the arenas of operations, inventory and personnel management. He will be based in Santa Rosa, CA.
Simkoff was promoted to her new role in March after serving 21 months as director of finance and accounting. Before joining Mammut, she worked at Deloitte and Ohio State University, her alma mater.
“Mammut is known for its commitment to the highest quality and standard of product, and this commitment extends to our talent acquisition and development, exemplified in these key hires and promotions,” said Mammut North American General Manager Kris Kuster.