Vermont Nut Free Chocolates is growing to meet the demand of ingredient conscious shoppers with the promotion of Hadley Roy to Marketing Manager, a new position within the company, and the hiring of Selena Lamphere as the Sales and Marketing Coordinator.
During her six years at Vermont Nut Free Chocolates, Roy has transformed the company’s digital and eCommerce marketing efforts through strategic campaigns, expanded brand visibility, and a more structured marketing approach.
“The confectionery industry is always changing, whether it’s ingredient innovation, consumer trends, or finding new ways to connect with customers. We’re growing a national brand and we believe families deserve to know about indulgent chocolates
that are made with clean ingredients in a nut-free facility,” said Hadley Roy, Marketing Manager, Vermont Nut Free Chocolates.
In her new role, Roy will lead the company’s marketing strategy, overseeing brand growth initiatives and supporting Vermont Nut Free Chocolates as it continues to scale. Roy recently completed the marketing launch of new Mini Caramel Cups in milk chocolate and dark chocolate sea salt. She is also leading the company’s marketing campaigns for the transformation to 100% all natural dyes in 2026.
“We know we have an exceptional product and a meaningful mission that truly resonates with families managing nut and egg allergies,” Co-Founder and COO Mark Elvidge said. “We believe everyone deserves to taste the difference of real cocoa butter and clean ingredients, made in a nut-free facility, and expanding our team allows us to reach more people who value artisan-crafted gourmet
chocolate.”
Hadley Roy, Marketing Manager (top) and Selena Lamphere, Sales and Marketing Coordinator (above)
Selena Lamphere joins Vermont Nut Free Chocolates as Sales and Marketing Coordinator after six years in the luxury beauty industry, including working with Tata Harper, a company also founded in Vermont.
“I’m excited to join such a great Vermont company not only known for its gourmet chocolate and goods, but also for its dedication to creating a safe, inclusive space for nut-free customers and families. I’m proud to be part of a team that values quality and community,” said Selena Lamphere, Sales and Marketing Coordinator, Vermont Nut Free Chocolates.
Lamphere will support Vermont Nut Free Chocolates’ rapid growth in wholesale and direct-to consumer channels.
About Vermont Nut Free Chocolates
Founded in 1998, Vermont Nut Free Chocolates crafts premium chocolate made with real ingredients and a commitment to exceptional taste. Produced in a dedicated nut-free facility, the brand has earned the trust of allergy-conscious consumers for more than 28 years while delivering an indulgent chocolate experience. The company offers a range of chocolate bars, truffles, caramels, chocolate covered snacks, and other everyday treats made without compromise. To learn more or order products, visit www.vermontnutfree.com.
COLCHESTER, Vt. – Vermont Nut Free Chocolates
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