North America's leading cookie cutter brand introduces luxury gourmet mixes, from New England whoopie pies to classic brownies and blondies, designed for gift-giving and screen-free family baking
Vermont Business Magazine Ann Clark Ltd., the family-owned company widely recognized as North America's leading manufacturer of cookie cutters, today announced a continued expansion of its baking portfolio with the launch of five new products: Five gourmet baking mixes in beloved American flavors, Chocolate Whoopie Pie, Butterscotch Blondie, Cranberry White Chocolate Blondie, Chocolate Chunk Brownie, and Lemon Bar. Like every Ann Clark cookie cutter rolling off the line in Rutland, Vermont, the new mixes and frosting are proudly made in the USA, continuing the brand's nearly four-decade commitment to American craftsmanship.
The launch marks a natural next chapter for a company that has helped generations of home bakers shape their kitchen traditions. With this expansion, Ann Clark is evolving from the maker of the tools bakers reach for into a full-service baking partner, offering premium baking mixes, hard-to-find ingredients, finishing touches like premium food coloring and icing mix, alongside its signature cutters.
"For 36 years, we've been honored to be part of our customers' most treasured baking memories," said CEO Ben Clark. "These new products are about extending that experience from start to finish, giving families a reason to gather, put the phones away, and create something together. In a world of screens, a warm kitchen is still the best room in the house."
A Taste of America
Each new product was developed to celebrate a beloved corner of American baking heritage, with recipes crafted for both novice bakers and seasoned pastry enthusiasts.
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Chocolate Whoopie Pie Mix: The whoopie pie, two pillowy chocolate cakes sandwiching a cloud of sweet, cream filling, is one of American baking's most hotly contested regional treasures. Maine declared it the official state treat in 2011, while Pennsylvania's Amish country and Lancaster County home bakers maintain they tucked the first ones into their husbands' lunch pails generations ago, earning an exclamation of "Whoopie!" at the lunch break. Ann Clark's chocolate mix honors that New England and Pennsylvania Dutch legacy with deep cocoa flavor and a tender, cakey crumb ready to be filled with the included cream-filling mix.
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Chocolate Chunk Brownie Mix. The brownie has held a place of honor in American kitchens since its debut at Chicago's 1893 World's Columbian Exposition, where Bertha Palmer of the Palmer House Hotel is credited with commissioning a portable chocolate dessert for fairgoers. Ann Clark's brownie mix is built for the great American debate of fudgy versus cakey, landing in the rich, fudgy camp with a glossy, crackled top and an unapologetically deep chocolate flavor worthy of a bakery display case.
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Two flavors of Gourmet Blondie Mix. The brownie's buttery, brown-sugar cousin traces its roots to late-19th-century American cookbooks, where molasses and brown sugar bars predated the chocolate brownie by decades. Ann Clark's Butterscotch Blondie Mix leans into that heritage with notes of gooey melted butterscotch chips, caramelized vanilla, pure cane sugar, rich brown sugar, and a touch of honey. Cranberry White Chocolate pairs the tart zing of real cranberry bits to the rich sweetness of white chocolate, brown sugar, and honey.
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Lemon Bar Mix. A potluck and picnic table staple since the mid-20th century with the earliest widely circulated recipe appearing in a 1963 Chicago Tribune column, the lemon bar is a study in contrasts: bright, puckery citrus curd atop a buttery shortbread crust, dusted with a snowfall of powdered sugar. Ann Clark's mix captures that sunny, tart-sweet balance using real lemon, delivering the kind of bar that disappears first from the dessert tray.
Luxury Gifting Meets Screen-Free Family Time
Packaged with the same thoughtful design sensibility that has made Ann Clark cookie cutters a staple in American kitchens, the new mixes and frosting are positioned as premium gourmet gifts, ideal for hostess presents, holiday stockings, wedding showers, housewarmings, teacher appreciation, and corporate gifting. Each product can stand alone or be paired with an Ann Clark cookie cutter set for a curated, ready-to-bake gift bundle.
Just as meaningful, the new line invites families to reclaim kitchen time together. In an era when average daily screen time for American adults and children continues to climb, Ann Clark is championing the baking table as a screen-free sanctuary, a place where parents, grandparents, and kids can measure, mix, decorate, and share a finished treat in under an hour. The products are formulated to be approachable enough for a six-year-old's first baking project and refined enough to satisfy the most discerning home baker.
New Cookie Cutter Sets for America’s 250th Birthday and the Class of 2026
In addition to the new baking mixes, Ann Clark has also launched two timely new cookie cutter sets:
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America’s 250th Birthday: This July 4th marks the 250th anniversary of America’s founding in 1776. For this “semiquincentennial” celebration, Ann Clark has created a 5-pc cookie cutter set containing the American Flag, the shape of the USA, and numbers 250. As with all Ann Clark cookie cutters, this patriotic 4th of July set is handmade in the USA of certified food-safe US steel.
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Class of 2026 Graduation Cookie Cutters: Celebrate the new grads with the Class of 2026 4-pc set, containing a graduation cap and the numbers 2, 0, and 6.
Availability
The new cookie cutter sets and Ann Clark gourmet baking mixes in Whoopie Pie, Blondie, Brownie, and Lemon Bar are available now at Amazon, Walmart, and on the brand's e-commerce website at www.annclark.com.
Learn to Decorate: Find a Cookie-Decorating Class Near You
To help home bakers make the most of the new frosting and mixes, Ann Clark invites customers to visit www.annclark.com and use the brand's Cookie-Decorating Class Finder. The free online tool connects bakers with cookie-decorating classes, workshops, and instructors across the country, making it easy to learn the art of flooding, piping, and finishing cookies with professional results at home.
About Ann Clark:
Blending her unique folk art designs and custom hand-painted recipe cards, Ann Clark launched her first line of metal cookie cutters in 1989, and Ann Clark Ltd. was born. Today, Ann Clark is the largest manufacturer of cookie cutters and the fastest-growing maker of food coloring in the United States. The product line today includes baking essentials – from rolling pins to baking parchment – plus over 700 cookie cutter shapes, each handmade out of USA steel. In addition to hard goods, Ann Clark Ltd. has expanded its product line to include premium ingredients & baking mixes made with the same uncompromisingly high quality standards that the Ann Clark Ltd. brand is known for. Building upon three decades of industry experience, Ann Clark has become a steadfast ally for cookie and cake decorators, bakers and chefs seeking inspiration and the best possible products to add to their kitchens. Learn more at annclark.com, and find Ann Clark on Amazon at amazon.com/annclarkcookiecutters.
RUTLAND, Vt. — Ann Clark Ltd.
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Vermont Business Magazine