Bob Phillips and Dawn Lancaster mixing it up. Courtesy photos.
Pure Energy Apothecary CEO Dawn Lancaster and Bob Phillips launch Ballou Family Apothecary
Vermont Business Magazine Pure Energy Apothecary - the premium, plant-based, everyday essential skincare company built by CEO Dawn Lancaster and grown into a nationwide brand - is expanding with a new lifestyle brand: Ballou Family Apothecary.
Williston, Vermont – Global products leader Bob Phillips, who made Elizabeth Taylor the first Hollywood influencer for White Diamonds® and helped turn Dove® and Axe® into billion-dollar brands, is now, at 86, on a deeply personal mission to promote wellness.
Together with Pure Energy Apothecary CEO Dawn Lancaster, Phillips has launched Ballou Family Apothecary.
"Starting Pure Energy Apothecary was a leap of faith and now it’s a nationwide brand. The signs were clear with Bob as a partner - it was time to add a second brand to our family of products." - Dawn Lancaster, CEO, Pure Energy Apothecary
Beauty Beyond the Surface
At Ballou Family Apothecary, we are redefining skincare as a holistic lifestyle, blending ultra-clean, certified organic formulations with a mission to “Happify” lives. We nourish both skin and community, pairing transformative self-care with social impact — spreading positivity with every product.
“Dawn Lancaster was the missing piece for making my vision of launching Ballou Family Apothecary a reality. When I tried her plant-based formulations, I instantly experienced excellence equal to that of world-class professionals - that says a lot given I’ve been doing this for 57 years. We’re building on a foundation of trust, transparency, and genuine care to ‘Happify’ people’s lives.” - Bob Phillips, Founder, Ballou Family Apothecary
Where Legacy Meets Wellness
Ballou Family Apothecary is a lifestyle brand centered on love and care.
The name honors Phillips' ancestors: Hosea Ballou, a 19th-century philosopher who championed joy and well-being through his "Happify" philosophy, and Major Sullivan Ballou, a Civil War soldier whose poignant letter to his wife still resonates today.
The partnership between Phillips and Lancaster was born from shared loss and a desire to create something meaningful.
Phillips' daughter Lora passed away from an autoimmune disease, while Lancaster lost her mother to Alzheimer’s and Parkinson’s. Their shared grief became the foundation for a brand rooted in love and care.
“When I shared my mom’s story, Bob opened up about Lora’s struggle to find skincare that was truly safe. With her autoimmune condition, even tiny amounts of toxins or fragrance could cause harm. From that moment, we knew our stories - and our purpose - were deeply connected.” - Dawn Lancaster, CEO, Pure Energy Apothecary
Lora Ballou and Dawn Lancaster's mom.
Sustainability Meets Efficacy
The brand’s flagship product, Whipped Magnesium Butter, is a modern take on wellness inspired by apothecaries of the past.
Infused with lavender or pine essential oils, this magnesium-rich cream is formulated to support muscle relaxation, ease anxiousness, support better sleep, and improve overall well-being.
Unlike oral supplements that may take months to show results, topical magnesium can boost levels in just weeks.
Every product in the Ballou Family Apothecary line is thoughtfully crafted with intention.
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Ultra Clean Ingredients: Free from parabens, phthalates, PFAS, formaldehyde releasers, SLS/SLES.
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Eco-Conscious Packaging: Glass jars and tin containers minimize environmental impact.
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Certified Vegan & Cruelty-Free: PETA-approved for ethical beauty lovers.
The brand supports accessible childcare through the Ballou Family Apothecary Foundation, reinforcing its belief that true self-care uplifts whole communities.
About Ballou Family Apothecary
Ballou Family Apothecary creates luxurious skincare and aromatherapy products inspired by nature and rooted in legacy. With certified organic ingredients, eco-conscious packaging, and deep care for community well-being, the brand embodies its mission: Cultivating Joy. Sharing Happiness.
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