Vermont Business Magazine Vermont’s Original, LLC, the 120-year-old Vermont manufacturer of the Bag Balm line of skin care and moisturizing products based in Lyndonville, has announced it has brought aboard VaynerX’s new agency, the Sasha Group, as its new strategic media agency of record. The Shasha Group specifically caters to entrepreneurs and small and mid-sized businesses.
Vermont’s Original President, Reid Greenberg states, “I view Bag Balm as a 120-year-old startup, and there is no better group in existence than Gary Vaynerchuk’s the Sasha Group to partner with. We have tremendous opportunity to unlock growth for this amazing brand and connect with a new wave of consumers who are seeking out products with fewer, simpler ingredients, that have a rich, authentic history and stand for something other than just big CPG.”
In addition to strong retailer partners such as Walmart, CVS, Rite Aid, Walgreens and Tractor Supply Company, Vermont’s Original intends to increase the reach of its signature line of products to online sales, expanding its market share and building more life long customers in the process.
“It started on Vermont dairy farms and quickly became the product of choice for a wide array of skin ailments. Today, Bag Balm is used by pro athletes, cyclists, beauty bloggers, new parents, and is still found in most Vermont dairy barns,” Greenberg added. “I believe that nearly every person can find at least one benefit from this simple, time-tested product.”
Working out of VaynerX’s New York City and Chattanooga, Tennessee offices, The Sasha Group will provide education, consulting and marketing services for businesses generating between $1 million and $100 million in revenue.
“We started the Sasha Group as an offering for those smaller businesses who are looking for explosive growth. The Bag Balm brand has a rich story that is just waiting to be told, and the Sasha mission aligns perfectly with what the Vermont’s Original team wants to accomplish,” said Gary Vaynerchuk, chairman, and CEO of VaynerX.
The Shasa Group exists to educate, mentor, brand and market mature small to medium size businesses looking for meaningful and explosive growth in 2019. This new partnership will allow Vermont’s Original to drive agility and fuel growth.
About Vermont’s Original Bag Balm
Vermont’s Original Bag Balm is a leader in skin moisturizing products and is based in Lyndonville, Vermont. The original ointment was created in 1899 to moisturize, soothe and protect dairy cows’ udders from the harsh winters of Vermont. Bag Balm works wonders on dry and cracked skin. Visit us online at www.bagbalm.com.
Source: Lyndonville, VT - Vermont’s Original, LLC 1.23.2019