Lenny’s Shoe & Apparel brewed up $5,557 for the Vermont Foodbank and JCEO Plattsburgh Foodshelf through some clever fundraising events this holiday season.
Vermont Business Magazine Lenny’s Shoe & Apparel brewed up $5,557 for the Vermont Foodbank and JCEO Plattsburgh Foodshelf through some clever fundraising events this holiday season. For the second year in a row, Lenny’s teamed up with Darn Tough Vermont to create a limited-edition sock. The Lenny’s Shoe and Apparel Darn Tough 802 Sasquatch Sock was released exclusively at Lenny’s in October and sold out by mid December. Lenny’s has donated $2.00 from every pair sold to the Vermont Foodbank in Barre and JCEO Plattsburgh Foodshelf in Plattsburgh.
“This has become a much-anticipated holiday gift for our customers,” said Amanda Cashin, Marketing Director at Lenny’s. “We are thrilled to continue this tradition with Darn Tough and will be releasing a new, limited-edition sock design next holiday season!”
Partnering with local breweries, money was also raised during four Boots ‘n Beer fundraising events. Lenny’s offered free beer, wine and cider tastings by three local breweries at each event. In addition to the free tastings, customers could purchase limited edition event t-shirts and raffle tickets for a chance to win boots, shoes, clothing and accessories. 100% of the t-shirt and raffle ticket proceeds are being donated.
“This support means so much to our neighbors facing hunger,” says Vermont Foodbank CEO, John Sayles. “Thanks to Lenny’s and their customers, the one in four Vermonters who struggle to put food on the table will have a place to turn to feed themselves and their families. There is no better gift you could give to our community. Thank you Lenny’s!”
Over the past eight years, Lenny’s has donated over $108,000 to the Vermont Foodbank and JCEO Plattsburgh Foodshelf.
Source: BARRE, VT – Lenny’s Shoe & Apparel 7.14.2019