Cathy Planchart, former vice president and product and segment marketing manager at Bar Harbor Bank & Trust, has joined Sundin Marketing as account executive and marketing strategist. In her new role, Planchart covers Vermont, New Hampshire and Maine and works with many Vermont financial institutions.
“We are excited to bring Cathy’s firsthand knowledge and perspective to the Sundin Marketing team and our community banking clients as she shares Sundin Marketing’s specialized offerings with a new market from her office on the coast of Maine ” said company President Kristin Sundin Brandt.
A graduate of the American Bankers Association’s School of Bank Marketing and Management, Planchart holds a bachelor’s degree in business management from Barry University. She is studying to become a certified digital marketing professional and professional certified marketer in digital marketing with dual certification from the Digital Marketing Institute and the American Marketing Association.
Since 1976, Sundin Marketing has been helping small- and midsized financial institutions build their brand and grow their customer base. One of the first marketing agencies to focus solely on bank marketing, the agency has adapted to the changing marketing and communications landscape, offering an evolving suite of marketing services.