Vermont Federal Credit Union is pleased to announce the hire of Peter Winch as the new Director of Marketing. Peter Winch joins the Credit Union with over twenty years of marketing and advertising experience, having led the development of award-winning campaigns for clients such as ExxonMobil, Titleist golf, Keurig Green Mountain, Monster.com, Silk Soymilk, Goodyear Tire, Ancestry.com and many others.
Winch has held account management leadership positions at many prestigious advertising agencies including MullenLowe, Arnold Worldwide, Conover Tuttle Pace, and Match Marketing Group. Prior to joining the Credit Union, Winch acted as an independent marketing consultant, with a focus on banking and financial institution marketing.
“We are very pleased to welcome Peter to the team,” said Jean Giard, President and CEO of Vermont Federal Credit Union. “Peter brings with him a wealth of experience, and we are excited to leverage his expertise in branding, consumer advertising, marketing and sales to elevate the Credit Union’s market position and growth.”
Vermont Federal is a $550 million-plus financial institution, with six locations currently serving over 40,000 members. Members are part of a cooperative, meaning they share ownership in the Credit Union and elect a volunteer board of directors. Vermont Federal Credit Union provides membership to anyone who lives, works, worships or attends school in Addison, Caledonia, Chittenden, Franklin, Grand Isle, Lamoille, Orange, Orleans, or Washington Counties in Vermont. Vermont Federal Credit Union is committed to providing support to the communities it serves and to make a decided difference in the lives of its members and other Vermonters. For more information about Vermont Federal Credit Union, call (888) 252-0202, visit www.vermontfederal.org, or find us on Facebook.