North American Breweries has announced that Mark Hegedus, a beer industry veteran, will lead the Magic Hat Brewing Company as general manager. This newly created position is part of North American Breweries’ plan to re-invigorate and grow Magic Hat’s position as an established craft brewery with a 21-year history. Magic Hat also will add new brewing equipment, re-locate its brand team to Burlington, Vermont and increase its sales staff in key markets across the country. These investments are a part of North American Breweries’ ongoing commitment to strengthen its craft beer business.
Before joining Magic Hat, Hegedus served as president of Blue Point Brewing Company in Long Island, New York. He also led a number of sales and marketing teams for craft brands including Goose Island Beer Company and Deschutes Brewery. Prior to that, Hegedus spent over 10 years with Coors Brewing Company in multiple management and sales positions. Hegedus also worked for a number of top consumer product companies like Red Bull, Seven-Up USA and Procter & Gamble.
“We are excited to bring such a qualified industry leader to Magic Hat. Mark has a proven track record in successfully building and leading brands and developing strong cultures of growth within the beer and beverage industry. In his new role, Mark will focus on developing a growth strategy for Magic Hat in collaboration with the operations and commercial teams,” said Kris Sirchio, CEO, North American Breweries.
Hegedus and his wife Julia, who currently live on Long island, will be relocating to Burlington, VT, where the Magic Hat Brewery and Artifactory is located. Hegedus looks forward to being a part of the Burlington community.