Twenty year marketing professional, Chris McCabe has joined Burlington Vermont based, Hark Inc. McCabe will oversee newly created Hark Integrated Marketing Services (HARK IMS). This new division will focus on integrated marketing strategy and brand development for companies of all types.
“To be able to get someone of Chris’ background will enable HARK to take a huge step in our strategic growth plan. Chris’ proven track record to generate results and value for many companies and most recently in the collegiate space hold huge value in our already strong portfolio of services”, says Jeffrey Harkness, Founder of Hark.
McCabe comes to HARK after serving for twelve years as the Assistant Vice President of Business Development and Licensing at the University of Vermont. Prior to UVM, he served as Vice President of Global Integrated Sales at World Wrestling Entertainment (WWE). McCabe held a similar post as Vice President of FOX’s Client Partnership for News Corporation.
“I am thrilled to be joining the team at HARK. Their core competencies in design and web development are a natural fit for the IMS division to grow. I look forward to helping customers identify and overcome their challenges as they grow their brands and business”, said McCabe.
HARK combines experience, passion, and imagination to help today’s innovative companies tell their stories, via compelling marketing and web solutions. With experience spanning enterprise to consumer to clean technology, that can deliver inspiring actionable campaigns to the right audiences, at the right frequency, to optimize results.