The Vermont Department of Tourism & Marketing has announced that Laura Peterson has been named communications director for the Vermont Department of Tourism and Marketing. In this role, Laura will be responsible for leading tourism media and trade relations. The Vermont Department of Tourism and Marketing’s key objective is to increase awareness of the Vermont brand with the goal of increasing visitation to the state.
Peterson was most recently in corporate communications for Keurig Green Mountain, Inc., where she developed and executed communications strategies with an emphasis on sustainability. Prior to her eleven years with Keurig Green Mountain, she was program manager for Vermont Businesses for Social Responsibility, and Vermont bureau chief for WPTZ-TV.
“Laura’s extensive experience in PR, marketing, and brand development will be invaluable in promoting Vermont as a great place to visit, live, and work,” said Megan Smith, commissioner for the Vermont Department of Tourism and Marketing. “She’s a great advocate of the state, and we are thrilled that she has joined our team.”