The Radio Vermont Broadcast Group has announced Tom Beardsley has been named Vice President of Group Sales. WDEV AM, WDEV FM, Classic Vermont WCVT, WLVB FM in Morrisville and WEXP FM in Rutland will all be under his direct sales management. Previously Beardsley has been sales manager of the flagship station, WDEV. Beardsley will have responsibility for planning, group sales as well as hiring sales personnel.
Beardsley, a veteran radio broadcaster, whose radio career started in 1969, joined WDEV in 1973 in its news department and gravitated to sales over the years. Beardsley took over the position of WDEV station manager upon the death of Rusty Parker in 1982. He left WDEV in 1986 to pursue other interests and operate two stations in Maine. Beardsley returned to the Green Mountains in 1994.
“I’m thrilled with this opportunity”, said Beardsley. “I don’t believe there is a more responsible community service broadcast group than Radio Vermont.”
Beardsley was honored as the recipient of the 1986 Vermont Association of Broadcasters’ Distinguished Service Award. He has served as the director of public and industry relations in the Northeastern United States for the American Dairy Association and has been a vice president for the Vermont Association of Broadcasters. Currently, he is on the board of the Central Vermont Economic Development Corporation and has been a former director of the Vermont Chamber of Commerce board. Beardsley also serves as trustee of the Eastern States Exposition.