Vermont Technical College is pleased to welcome Michelle Barber as Director of Marketing and Constituent Relations. Barber brings nearly 10 years of experience in marketing, community development, civic engagement, digital marketing and social networking to Vermont Tech’s communications team. Before joining Vermont Tech, Barber was Associate Director of Media and Outreach at Goddard College, in Plainfield, Vermont, where she was in charge of web and print analytics, media relations, events, and social networking and led regional and national marketing campaigns as part of an integrated enrollment management model. She also ran a consulting business that focused on digital marketing and social networking.
Barber joins Vermont Tech at a time of considerable momentum for the historic Vermont institution. A member of the Vermont State College system, Vermont Tech is renowned for its applied learning programs at both the Associates and Bachelor’s degree levels. Said Martha Trombley Oakes, Vermont Tech’s Associate Dean of Institutional Advancement, “With her particular expertise in digital marketing as well as her experience in higher education, Michelle adds considerable bench strength to our highly professional communications team. We are proud to welcome Michelle to the team and enlist her help in supporting the institution’s strategic plan and enrollment growth, and informing the Vermont community and beyond of the exciting developments at the college.”
Barber previously also worked at Norwich University for five years, where she founded Norwich’s Service Learning program, which enjoyed great success in fostering faculty, student and community participation. She hopes to enhance this passion for learning and interacting at Vermont Tech. Barber graduated from Murray State University in Kentucky with a BA in Business Administration and German.
Vermont Technical College is the only public institution of higher learning in Vermont with the mission of applied education. One of the five Vermont State Colleges, Vermont Tech serves students from throughout Vermont, New England, and beyond, at its two primary campuses in Randolph Center and Williston, and at nine nursing sites located throughout the state. Vermont Tech offers a wide range of programs in engineering, agriculture, technology, allied health, and business that are vital to producing graduates with the knowledge and experience most sought by employers in the state and in the region.