Founder and owner of Rachel Carter PR, Carter first opened her progressive and grassroots marketing firm in 2006 with accolades including being named the 2008 Vermont Business & Professional Women Young Careerist of the Year and earning a 2010 Vermont Business Magazine Rising Star Award.
Known for creating unparalleled communication experiences for Vermont businesses and organizations, Rachel Carter is shifting her focus to center around consulting and employee training for Vermont businesses to implement their own public relations, social media, and grassroots marketing efforts – the key being how all three work seamlessly together. Troubled by the social media guru race, decreasing fulfillment in what really matters in life, rising costs and emphasis of a consumer driven culture, and shiftiness in so many areas of business, Carter firmly believes that small Vermont businesses should not fear new technologies and should be empowered to know and implement what is best for their mission, environment, and customers.
"Some businesses are able to grasp how to effectively implement their own PR efforts in just a few conversations because they are already half way there – they just need to connect the dots," comments Carter who has been offering these services for five years and is now centering them as the core of her business. "The majority of businesses need more than a few conversations and it is my job to train an employee or small team to be able to effectively handle media relations, publicity, social media, customer service, and how they all inter-relate to personal, grassroots, and Vermont appropriate marketing efforts."
Carter continues her work co-authoring the 13th edition of VERMONT: An Explorer’s Guide due to be published in 2012 and achieving her lifelong dream of homesteading (she began gardening at age 5).