BRATTLEBORO, VT—The public is invited to attend a panel
discussion: “Social Media Influencer Marketing – What is it? What are the
Benefits?” The program, sponsored by Vermont Independent Media’s Media
Mentoring Project, will take place on Wednesday, April 19 at 7:00 p.m. via
Zoom. Basically, Social Media Influencers are social media users who have
many followers serving to spread the word about what’s good.
Panelists include professional public relations and social media marketer:
Rosalie Hagel Martin, Blue Whale Public Relations, and Social Media
Influencers Colleen Blair and her sister Erin Torres, representing Travel
Like a Local, along with Greg Lesch, executive director of the Brattleboro
Area Chamber of Commerce who along with the Downtown Business Alliance
oversee Brattleboro’s tourism marketing initiative.
The program will be moderated by Joyce Marcel, writer of award-winning cover
stories for Vermont Business Magazine who also is legislative writer for The
Commons.
To register for the “Social Media Influencer Marketing” workshop, please
email: [email protected] for the Zoom link.
Who should attend: Anyone who wants to learn how to bring low-cost awareness
to their product, business, non-profit, event, attraction, etc.
Examples of Vermont businesses who are engaged with social influencer
marketing include Brattleboro Area Chamber of Commerce, Caledonia, Vergennes
Laundry, Lake Champlain Chocolates, Shacksbury Cider, Canteen Creemee
Company, Ben & Jerry’s and other food companies, along with the Vermont
Department of Tourism and Marketing.
MMP also sponsors an ongoing workshop “Writing for Publication.” Here
first-time and seasoned writers explore how to develop an idea to “find
your voice.” Help is offered to refine writing skills in a supportive
environment. And there is the potential for completed pieces to be published
in the Voices section of The Commons.
VIM is also currently offering school visits by professional journalists to
speak on issues of the day and the meaningful role that media plays.
For more information on this panel discussion and other MMP programs visit:
https://media-mentoring-project.mailchimpsites.com/
About the Panelists:
Rosalie Hagel Martin is a 25+ year public relations industry professional
whose experience spans a variety of industries and disciplines – from
tourism and hospitality to health and wellness, food and beverage,
entertainment, education, financial services and philanthropy. Rosalie has
spent her career on the fast-paced agency side of PR working for boutique
firms and two of the industries leading independent agencies before founding
Blue Whale Public Relations in 2017, which has proudly served as the AOR for
#LoveBrattleboroVT since 2021.
Erin Torres is a Vermont blogger, writer and Realtor who started the popular
website Travel like a Local: Vermont in 2015 as a resource for Vermonters and
travelers to the state to find local recommendations. Erin is passionate
about highlighting adventures, new experiences, and things to see and do
throughout the state.
Colleen Blair is the Boston-based blogger & content creator behind Travel
Like a Local:MA (@travelikealocalma) which focuses on travel across
Massachusetts and New England. A trusted source for those living in and
visiting the region, she covers destinations, hotels and restaurants, as well
as cultural attractions, outdoor adventures, events and local businesses, all
from the perspective of a local resident.
Gregory Lesch has served as Executive Director of the Brattleboro Area
Chamber of Commerce for the past two years but his tenure there goes back
twenty. Through the Chamber he engages with the Downtown Brattleboro Alliance
in a joint venture of the Community Marketing Initiative (CMI) – a dynamic
program promoting greater Brattleboro as a destination.
United States