5th VT Web Marketing Summit Addresses the Evolution of a Matured Digital Consumer
The 5th annual Vermont Web Marketing Summit will be held at the Hilton, Burlington, VT on Thursday, November 13, 2014.
Organized annually by Curve Trends Marketing, a digital marketing firm based in South Burlington, this year’s summit explores the evolution of a data driven digital audience.
Digital outreach is no longer being optional and brands are increasingly allocating budget and resources against this platform. With greater investment comes an indispensable need for up to date practices in terms of managing, optimizing, and increasing returns.
The keynote speakers at the 2014 VT Web Marketing Summit will keep this challenge in mind as they present two thought provoking sessions on “Closing Marketing’s Digital Gap with Consumers” by Martha Mathers, Senior Product Director of CEB, a Washington based advanced Research & Analytics company and “Choreograph a Mission Driven Omni Channel Strategy”, by Reid Greenberg, Director, Ecommerce & Consumer Engagement at Seventh Generation.
New for 2014: Google will be bringing a team to talk about the “Evolution of the Digital Consumer”. The panel will also take questions from the audience.
The keynotes and the panel will be interspersed with sessions on Responsive Design, Paid Search, Email, Social, Mobile, Content Marketing and Data Analytics, on a day-long two track series of presentations from some of the leading digital marketing minds.
“Though the conference has grown 3 folds over the last 5 years, our goal has stayed the same” said Bibi Mukherjee, Founder & Principal of Curve Trends Marketing. “This summit is about learning, networking and sharing the challenges, knowledge and focus of the digital marketing community of Vermont and neighboring region.”
The Summit also continues to serve as a networking platform throughout the day for digital marketers of the region. The post-event mixer will allow attendees to additionally socialize as well as share perspectives and insights.
8:00 AM – 8:45 AM
Breakfast & Morning Remarks: Bibi Mukherjee, Curve Trends Marketing
8:45 AM – 9:45 AM
Morning Keynote: Closing Marketing’s Digital Gap with Consumers Martha Mathers, CEB Global
9:45 AM – 10:00 AM
Refreshment & Network Break
10:00 AM – 10:45 AM
Paid Search Track: Implementing Paid Search Campaigns for Conversions Matt Van Wagner, Find me Faster
Design & Usability Track: Top Design Trends & Mistakes to Avoid Stewart Jensen, nxtConcepts, Ltd
10:45 AM -11:00 AM
Refreshment Break
11:00 AM – 11:45 AM
SEO Track: Google’s Core Search Indicators for Indexing Jonathan Hochman, SEMNE
Analytics Track: Data Driven Decisions John Deming, Seventh Generation
11:50 AM – 12:30 PM
Email Track: Email as Sales Channel- Effective Strategies Kim Dixon, Insights LLC
Content Marketing Track: Defining your Digital Content Strategy Pearl Higgins, Outspoken Media
12:30 PM – 2:00 PM
Lunch Keynote: Choreograph a Mission Driven Omni Channel Strategy Reid Greenberg, Seventh Generation
2:00 PM – 2:45 PM
Mobile Track: Mobile SEO for Responsive Design Sherwood Stranieri, Skypromote
Social Track: Embrace the Emerging Marketing Opportunities Jonathan Goodman, Halyard Consulting
2:45 PM – 3:00 PM
Refreshment Break
3:00 PM – 4:30 PM
Panel Discussion & Audience Q&A: Evolution of the Digital Consumer – GOOGLE TEAM Sam Mcelhinney – Lindsay Steinbach
4:30 PM – 5:30 PM
Post Conference Networking
Learn more and register at http://vtwebmarketingsummit.com/
Contact: Bibi Mukherjee, 802.310.6297 or e-mail [email protected]
United States