BURLINGTON, Vt.--This summer, Champlain College is unveiling a new graphic identity that uses a traditional symbol to convey the Colleges history, academics, innovation and location in a distinct way.
Champlain Colleges primary signature is composed of the wordmark Champlain College and a stylized crest, which includes Champlains founding year, 1878, and the rolling Green Mountains of Vermont. The Colleges innovative character is depicted by a lively swash of white across the crest. Champlains reputation for academic excellence is portrayed with an open book, set upon a blue background that represents its proximity to Lake Champlain. The blue and green have been used as Champlain College colors in the past.
I am confident that this new logo will convey the academic tradition and some of the core attributes that make Champlain College the institution it is today, and what it can become in the years ahead, said President David Finney.
The College worked with Robert Rytter and Associates of Baltimore to create the new logo. After considering a variety of directions and consulting with staff, faculty and students, Champlain narrowed the choices to a graphic identity that best fit the College.
Robert Rytter and Associates is a full-service creative communications firm providing advertising, direct mail and corporate communications services to companies, associations and educational institutions. The firm has also produced the graphic identities for Susquehanna University, University of Arizona and Hamilton College.
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Champlain College unveils a new logo
Submitted by tim
on