The Vermont/New Hampshire Marketing Group announced a special event to assist marketers throughout the region. The topic is Marketing in a Down Economy and it is an all-day workshop in Concord, NH that will discuss the best practices for generating business through online marketing, email, and Web 2.0 strategies.
The session will be lead by marketing experts sharing their knowledge from various vantage points. They are Daryl Eames of the Herrington Catalog, Sundeep Kapur of NCR eCommerce and Regan Taylor, also of NCR eCommerce. They will be joined by other eMarketing veterans with experience in financial services, sports and entertainment to discuss strategies that can benefit many different types of businesses in challenging times.
The host of the panel, Kapur, said the topic was selected because economic times are tough, which means all your marketing initiatives need to count. We'll focus on customer acquisition, learning more about your customers, their preferences, the right communications frequency and ways to strengthen your dialogue with them.
The cost for the January 21 seminar is $90 for members, $125 for non-member and the location is the Holiday Inn, Concord, NH. Attendees need not be VT/NH MG members to register. There is a discount for multiple attendees from the same company. For reservations, contact the organization at 802-457-2807 or visit the website: www.vtnhmg.org.
The VT/NH Marketing Group is a not for profit membership organization providing education and management information to the marketing industry in Vermont, New Hampshire, and states beyond. Its mission is to provide networking and affordable education to people at every level of member companies, from new hires who need to learn basic skills, to experienced staff who need to re-tool for changing media opportunities. Originally created to support catalogers and the vendors who service them, the VT/NH Marketing Group has expanded to provide information and support to business owners, managers and marketers of all industries, including direct and online marketing. Its annual conference will be in Burlington, VT June 4-5, 2009.