Seventh Generation, the leading brand of nontoxic and environmentally safe household and personal care products, has chosen to partner with Carmichael Lynch following an extensive review. The Burlington, Vermont-based company is looking to Carmichael Lynch to help re-launch its brand to a broader market and solidify its position as the most trusted line of authentic, safe and environmentally responsible products for a healthy home. For more than two decades, Seventh Generation has been at the forefront of a cultural change in both consumer demand and business ethics. One of the country's first self-described socially responsible companies, Seventh Generation found much common ground with Carmichael Lynch.
Carmichael Lynch is known for its reputation as one of the greenest agencies in America, with its LEED-qualified work space, utilization of 100 percent wind-sourced power and recognition as an EPA Green Power Partner. As for its culture, in 2008 Carmichael Lynch was honored among the Best Places to Work by the Minneapolis/St. Paul Business Journal for the third time.
Carmichael Lynch will deliver an integrated campaign encompassing advertising and digital.
I m very impressed by the spirit and culture of Carmichael Lynch and I think it will meld well with ours, said Chuck Maniscalco, chief executive officer of Seventh Generation. Additionally, their dedication to sustainable business practices is commendable and consistent with our mission and vision as an organization.
Seventh Generation chief marketing officer, David Kimbell said, Carmichael Lynch has shown us the value of collaboration with their holistic thinking and ideas for our brand across several different disciplines. There is great opportunity for us to move our brand forward into the hearts and homes of a broader audience while working with Carmichael Lynch. We re excited by the passion and ideas they will bring to our brand on all levels.
This was the best game we ve ever brought, said Mike Lescarbeau, Carmichael Lynch CEO. The ideas and passion came from every discipline and melded into something that you couldn t look away from. This is going to be a powerful partnership.
Doug Spong, president of Carmichael Lynch said, The Seventh Generation brand is a perfect fit for our agency. We brought a lot of great experience to the table, including our deep understanding of the LOHAS consumer. Seventh Generation is an outstanding brand and we can t wait to start shaking the category with innovative and award-winning work.
Seventh Generation joins other recent brands on the Carmichael Lynch roster including top housewares/professional quality cookware brand Calphalon and fast-growing, quick-casual restaurant Noodles & Company.
About Seventh Generation
Seventh Generation is committed to being the most trusted brand of household and personal care products for your living home. Their products are healthy and safe for the air, the surfaces, the fabrics, the pets, and the people within your home ¬─ and for the community and environment outside of it. For information on Seventh Generation cleaning, paper, baby and feminine personal care products, to find store locations, and explore the company's Web site visit www.seventhgeneration.com.
About Carmichael Lynch
Carmichael Lynch has earned a worldwide reputation for building brands through inventive ideas in advertising, digital and public relations. The agency boasts a portfolio of clients that includes Harley-Davidson, Subaru of America, Jack Link s Beef Jerky, Calphalon, Noodles & Co. and other envied brands. The agency is also one of the most socially and environmentally responsible creative agencies, sourcing its energy from 100 percent wind credits and being named an EPA Green Power Partner. Carmichael Lynch Inc. is owned by the Interpublic Group of Companies Inc. (NYSE: IPG), New York. For more information, visit www.carmichaellynch.com.
Source: MINNEAPOLIS (October 5, 2009) Seventh Generation