The Vermont Teddy Bear Company, a leading provider of direct-to-consumer gifts, today announced that John Gilbert, 52, has been named president and chief executive officer.
John Gilbert most recently served as executive vice president and chief marketing officer for The TJX Companies, Inc., where he was responsible for marketing functions worldwide including brand management, advertising, and comprehensive consumer strategies. Mr. Gilbert has extensive experience in the consumer product industries, having held senior marketing positions with such companies as Dunkin' Donuts, YUM ! Carlson Restaurants Worldwide, and PepsiCo, Inc.
In his new role, Gilbert will manage the Company's significant position in the direct-to-consumer gift market, including the flagship Vermont Teddy Bear brand as well as PajamaGram and Calyx Flowers.
"At TJX, Dunkin' Donuts, KFC, and Friday's, John demonstrated that he is an expert at building great consumer product businesses and brands," said Bob Crowley, chairman of Vermont Teddy Bear's Board of Directors. "John is a natural choice to help lead Vermont Teddy Bear's next chapter of growth and innovation."
Gilbert stated, "I am delighted to join The Vermont Teddy Bear Company with its great brand and position as a leader in the gift business. I look forward to working with the team in taking the company to its next level of growth. It is an exciting time for the Company and we have many opportunities to expand in all aspects of our business."
The Vermont Teddy Bear Company has been handcrafting Bears in Vermont for more than 25 years (www.VermontTeddyBear.com). Along with its sister companies The PajamaGram Company (www.PajamaGram.com) and Calyx Flowers (www.CalyxFlowers.com), Vermont Teddy Bear has grown to become one of the most recognizable direct-to-consumer companies in the world.
SHELBURNE, Vt., March 2 /PRNewswire/ --
SOURCE The Vermont Teddy Bear Company