BISHCA alleges UnitedHealth violated Vermont advertising rules

The Vermont Department of Banking, Insurance, Securities & Health Care Administration (BISHCA) has issued administrative charges against UnitedHealthcare Insurance Company to determine whether a fine or other sanction should be imposed on the national insurer for deceptive advertising. BISHCA alleges violations that include failing to file Medicare Supplement advertisements for approval by the Department and engaging in unfair insurance practices.
The charges state that throughout the fall, UnitedHealthcare placed unapproved Medicare Supplement advertisements in various Vermont newspapers and other media. It is also alleged that representations contained in some of the advertisements at issue are untrue, deceptive or misleading.
A preliminary pre-hearing conference on these charges is scheduled for Tuesday, December 13.
‘The facts are for the hearing officer,’ said Clifford Peterson, BISHCA’s General Counsel. ‘The Department’s primary concern is that consumers get accurate information, which is why Vermont law requires insurers to submit certain proposed advertising material for our prior review.’
BISHCA 12.9.2011