Small business owner stands up to Chic-fil-A

EatMoreKale.com and documentary producer, James Lantz, have just five more days to raise funds for the documentary ‘A Defiant Dude.’ $50,000 dollars has already been raised with $25,000 more needed by Sunday, March 25.

Funds are being collected on their webpage on Kickstarter.com. Kickstarter is the world's largest funding platform for creative projects. It is an all or nothing funding option.On Kickstarter, a project must reach its funding goal before time runs out or no money changes hands.

Funding is coming in from individuals and companies who are finding out about this program through social media. Kathleen and Jimmy LeSage, owners of New Life Hiking Spa in Killington, Vermont recently made a donation after seeing a YouTube post on a friend’s Facebook wall.

‘We own wellness and hiking spa in Vermont that serves locally raised food from Vermont farmers.We believe in buying local and we believe in Vermont small businesses,’ said Kathleen LeSage. ‘We also live in the south a few months during the winter where there are many Chick-fil-As.We have seen that Chick-fil-A sends the cow mascot to schools to entice children to eat at their fast food establishment. We believe that is just plain wrong. These events have led us to donate to Bo’s cause. Bo Muller-Moore is an average American trying to spread a message and is being harassed by a corporate bully.It just isn’t fair and we feel compelled to help.’

Even Vermont’s Governor Shumlin has held a press conference to help Mr. Muller-Moore. During the conference he stated, ‘We are going to send Chick-fil-A a clear message. Don’t interfere with Buy Local. Don’t interfere with our agricultural renaissance.We are growing local food and selling it locally because more and more Vermonters care about where their food comes from and what is in it.’

About Eat More Kale
Eat More Kale is owned by Bo Muller-Moore and has been in business for more than 10 years, promoting local sustainable agriculture through food messages. His small, eco-friendly t-shirt business upholds values that make Vermont a great place to live, work and raise a family.

For the first four years, Mr. Muller-Moore sold shirts, rain or shine, from a small booth at the weekly Montpelier farmer's market. Now, he spends his summers traveling to various food and music festivals in the Northeast handing out stickers and spreading his message.

Montpelier. 3.20.2012.