Onion River Sports in Montpelier, an outdoor store specializing in human-powered sports including cycling, running and Nordic skiing, announces the launch of a new global lifestyle brand and socially integrated web site based on their motto, Muscles Not Motors. The new brand, Muscles Not Motors, and website, Muscles Not Motors.com, are targeted to individuals and families committed to building healthy, active lives, and sustainable communities. The blog-style site attracts a like-minded following through several areas of interest. Blog posts are filled with personal experiences of contributing bloggers from Vermont and around the US, with tips and information to inspire and empower readers to make positive changes in their lives, their families, and their communities.
‘After years of our customers at Onion River Sports asking for it, we’ve finally done it! We’ve created a business that communicates the values of Muscles Not Motors; living a well-balanced, active life with purpose,’ said Andrew Brewer, owner of Onion River Sports and founder of Muscles Not Motors. ‘Vermonters recognize the importance of being socially responsible, healthy citizens. Muscles Not Motors brings that Vermont attitude to the world!’
The bloggers who create most of the site’s posts and speak from life experiences are called ‘Spokes.’ The Spokes are made up of an active community of passionate people who are: friends, neighbors and parents; hikers, cyclists, and Olympic athletes; parents; activists, masters-level competitors and passionate volunteers. By sharing their stories and dedication to their sport, family and community, they inspire readers to ride, run, hike, ski, move and think differently to improve their health, get families moving, and have fun. Some in this network of people have been active athletes for decades, originally inspiring the creation of the Muscles Not Motors motto.
Activity specific categories at MusclesNotMotors.com help readers filter blog posts to connect with the areas in which they are most interested. Dubbed ‘Centrics’, these categories span a wide range of activities to create the basis for the Muscles Not Motors lifestyle. There are currently a total of 8 Centrics: Cyclecentric, CrossFitcentric, Ecocentric, Snowcentric, Hikecentric,. Runcentric, XCSkicentric, Yogacentric; with more to be added as the brand grows. Does riding your bike occupy your thoughts, your time and your energy? You will enjoy ‘Cyclecentric.’ Do you recycle like it’s your job? ‘Ecocentric’ is for you. Primarily written by Spokes, these blog posts, news stories, and events exemplify these areas of interest while encouraging readers to try something new.
Muscles Not Motors Products are created with purpose to compliment the activities that people living the Muscles Not Motors lifestyle participate in. The online store has an assortment of responsibly-sourced, mindfully-produced hats, t-shirts, water-bottles, and more for Men and Women. Every attempt has been made to maintain the high standards of the Muscles Not Motors ideals in the production of our products, including use of recycled or organic materials and earth-friendly inks.
About Muscles Not Motors
In 1976 Muscles Not Motors was coined as the motto for Onion River Sports (www.OnionRiver.com) in Montpelier, Vermont. Over the years of selling sports equipment and hosting athletic events to a committed culture of athletes who were interested in living a healthy active lifestyle, they discovered that there was a desire for their customers and friends to express their passion for living and sharing their stories. The Muscles Not Motors brand is the venue for doing just this. Grounded in Vermont, the brand is represented by real people who live everywhere exemplify the values of Muscles Not Motors as good global citizens.
Onion River Sports. 3.21.2012.