Merchants Bank, Vermont’s largest bank, announced the appointment of Brandthropology, Inc. as agency of record for its marketing communications. The firm is tasked with helping consolidate the bank’s position as the leading Vermont-based financial services provider.
Brandthropology will bring significant experience from its engagements with clients in highly regulated industries including Northwestern Medical Center, Champlain National Bank, Kinney Pike Insurance and Hickok & Boardman HR Intelligence.
“The team at Brandthropology distinguished themselves through the strength of their work, their smart approach to the integration of offline and online communications, and the strategic rigor of their marketing processes,” said Tina de la Torre, VP of Marketing at Merchants Bank. “Our pitch process included qualitative and quantitative assessment of several Vermont marketing agencies, and we were awestruck by the time, talent and enthusiasm they all put forth on our behalf.”
Brandthropology’s Chief Brandthropologist, Matthew Dodds said, “Merchants Bank is one of the crown jewels of Vermont’s economy. We’re looking forward to helping the bank increase its visibility as Vermont’s preeminent financial institution, and underscoring the many positive ways it impacts the local community.”
About Brandthropology
Brandthropology is an award-winning Vermont-based marketing firm working with a diverse mix of international, national and local clients. The company specializes in brand development driven by the creation and administration of highly evolved marketing ecosystems. Equally at ease in both traditional and digital environments, the firm’s integrated approach and metrics-informed processes evolve brands, ensuring that their clients stay in concert with customer and prospect needs. www.brandthropology.com
About Merchants Bank
Established in 1849, Merchants Bank is the largest Vermont-based bank, independent and locally operated. Consumer, business, municipal and investment customers enjoy personalized relationships, sophisticated online and mobile banking options, 32 state-wide branches, plus a nationwide network of over 55,000 surcharge-free Allpoint ATMs. Merchants Bank (Member FDIC, Equal Housing Lender, NASDAQ “MBVT”) and Merchants Trust Company employ approximately 300 full-time employees and 40 part-time employees statewide, and have earned several “Best Place to Work in Vermont” awards. American Banker ranks Merchants Bank #10 in America among 851 peers. www.mbvt.com