Related Company:Vermont Lake MonstersAfter unveiling a new logo last November, the Vermont Lake Monsters (single-A affiliate of the Oakland Athletics) unveiled their new team uniforms Wednesday for the upcoming 2014 New York-Penn League season.
With the help of branding and design firm Brandiose, and manufacturer Rawlings, the Lake Monsters will be sporting a new look with their home, road and batting practice/alternate jerseys. With inspiration drawn from their legendary mascot, CHAMP, the new uniforms remain the traditional home white and road grey, but with a modern touch.
"As we went through the transformation of building our brand, basing our identity around CHAMP was essential," Lake Monsters' General Manager Nate Cloutier explained."Over the years we have been fortunate enough to create a deep connection with the community, and a large part of that is because of CHAMP. His lime green color and presence is recognizable throughout the state, and we wanted to continue to tie CHAMP and this color into our overall identity."
One of the highlights of the new uniforms is the use of CHAMP and his distinct CHAMP lime green color.Each jersey features special accent color blocks underneath the arms and down the sides, as well as a custom sleeve patch logo of CHAMP. Each jersey will have a player's number on the back, as well as a smaller number on the front right of the jersey.
The home white jersey includes the CHAMP green Lake Monsters word mark logo across the front chest, navy and CHAMP green accent color blocking underneath the arms and down the sides, along with navy numbers on the front and back. The home jersey will be worn with white pants, and the white and navy New Era official game cap.
The road grey jersey includes a CHAMP green Vermont script word mark logo across the front chest, navy and white accent color blocking underneath the arms and down the sides, along with navy numbers on the front and back. The road jersey will be worn with grey pants, and the white and navy New Era official game cap.
The navy batting practice/alternate jersey includes the CHAMP green Lake Monsters word mark logo across the front chest, white and CHAMP green accent color blocking underneath the arms and down the sides, along with CHAMP green numbers on the front and back. The batting practice jersey will be worn with white pants, and the Lake Monsters newnavy New Era official Diamond Era batting practice cap.
"We have been excited to unveil the new jerseys, but we wanted to do it in a fun and unique way, so we got some familiar faces to help us out," Cloutier said. During a recent trip to Spring Training a handful of Oakland A's players and staff helped model the new Lake Monsters jerseys, including MLB Home Run Derby championYoenis Cespedes, former Lake Monsters and A's #1 prospectAddison Russell, former Lake Monsters and current Oakland pitcherTommy Milone, A's coachAriel Prieto, A's infielderEric Sogardand A's relieverDan Otero.
Be sure to check out a photo gallery of the new uniforms on the team website atwww.vermontlakemonsters.com. They can also be viewed on the Lake Monsters'Facebook,TwitterandInstagramaccounts.
For a very limited time, fans can order their very own authentic custom Vermont Lake Monsters jersey in any of the three styles. For only $99.99, fans can have their name and favorite number ontheirown Lake Monsters jersey. To place your order, please visitwww.vermontlakemonsters.comand go to the Shop tab in top right corner of page to select your item. All orders must be placed byWednesday, April 23rd.
Source: Vermont Lake Monsters 4.9.2014