Vermont Department of Tourism and Marketing After years of watching other states attempt to position themselves as autumn destinations, Vermont has thrown down the gauntlet and declared itself the home of the World’s Best Foliage. “No one does foliage better than Vermont,” declared Vermont Governor Peter Shumlin. “Three-quarters of our state is forested, and we have the highest percentage of maple trees in the country. With our flaming reds, blazing oranges and glowing yellows, we have the most vibrant fall colors in the world.”
In previous years, states as far away as Michigan, Pennsylvania, and Arizona have claimed their fall season was as pretty as Vermont’s. “Clearly, we’re the bar,” said Megan Smith, Commissioner for the Vermont Department of Tourism and Marketing. “Our fall advertising campaign will articulate the myriad reasons we have the World’s Best Foliage. Our hope is that people will be inspired to come see it for themselves.”
Smith added that Vermont’s fall campaign isn’t just about bragging rights. Visitors spend $460 million during the foliage season, which represents about a quarter of overall visitor spending each year. Nearly 3.5 million people travel to Vermont in the fall to experience its unique working landscape of bucolic villages, pastoral meadows, and forested hillsides.
To help visitors plan their trip during “peak” season, the state’s official tourism website, www.VermontVacation.com, will offer weekly foliage reports, Best Bets for driving tours, and a foliage tracker. The website will rely on information from the state’s Department of Forests, Parks and Recreation and its commissioner, Michael Snyder. Snyder is a well-regarded forester, and with over 30 years of professional experience, has earned the title of Vermont’s official Foliage Forecaster.
“Predicting fall’s color changes is part science and part luck,” admitted Snyder. “We know the science of color change and the factors that influence it, but we don’t know exactly how it will unfold in any given year. The good news is, our foliage is like a day on the slopes—when it’s good, it’s great. And even when it’s a bit off, it’s still really good.” Snyder says Vermont’s abundant spring rain and summer sunshine have created the right conditions for a spectacular fall in 2015.
World's Best Foliage
Vermonters are generally a humble bunch, but when it comes to fall color, no one does it like the Green Mountain State. This is the home of the World’s Best Foliage, and we’re proud of it. Others may have beautiful leaves, but only Vermont has the working landscape of bucolic villages and pastoral meadows, framed by hillsides ablaze with color. Three-quarters of Vermont is covered by a richly diverse forest, and we have the highest percentage of vibrant maple trees in the country. There are so many reasons we have the World’s Best Foliage, we can’t list them all … but here are a few, in no particular order.
Don’t believe us? Come to Vermont and see for yourself!
Reason #12
It’s in the trees
Three-quarters of Vermont is forested. The other ¼ is just as beautiful.
Reason #92
World-class photo ops
Vermont has more than 100 covered bridges.
Reason #67
Inspiring steeples
Reason #45
Because it’s “Moonlight in Vermont”
Reason #78
Reflective moments
Reason #108
No billboards allowed
Reason #83
Our views go on forever
Reason #23
The home of B&Bs
Reason #36
Good beer
Vermont has more microbreweries per capita than any other state.
Reason #79
World’s best cheddar
Vermont has more cheesemakers per capita than any other state.
Reason #41
Country stores
Visit our mom-and-pops.
Reason #81
Harvest markets
Vermont has more farmers markets per capita than any other state.
To see the top reasons why Vermont has the World’s Best Foliage, go to www.VermontVacation.com/worldsbestfoliage.
