Tobacco Companies Spend $5 to Market Products for Every $1 Vermont Spends on Prevention
Vermont Business MagazineVermontranks 10th in the country in funding programs to prevent kids from smoking and help smokers quit. While this is second best in the East, the state's smoking cessation effort has gone down over the years. According to a national report released today by a coalition of public health organizations,Vermontis spending$3.7 millionthis year on tobacco prevention and cessation programs, which is 44 percent of the$8.4 millionrecommended by the Centers for Disease Control and Prevention (CDC).
In contrast, tobacco companies spend an estimated$19.1 millionto market their deadly and addictive products inVermonteach year. That means tobacco companies spend$5to promote tobacco use for every$1Vermontspends to prevent it. This gap is undermining efforts to save lives and health care dollars by reducing tobacco use, the No. 1 cause of preventable death inthe United States, the report warns.
Other key findings forVermontinclude:
- Vermontwill collect$113.3 millionthis year from the 1998 tobacco settlement and tobacco taxes, but will spend only 3.3 percent of it on tobacco prevention programs.
- InVermont, 13.3 percent of high school students smoke, and 300 kids become regular smokers each year. Tobacco claims 1,000 lives and costs the state$348 millionin health care bills annually.
The report, titled "Broken Promises to Our Children: A State-by-State Look at the 1998 State Tobacco Settlement 17 Years Later," was released by the Campaign for Tobacco-Free Kids, American Heart Association, American Cancer Society Cancer Action Network, American Lung Association, the Robert Wood Johnson Foundation, Americans for Nonsmokers' Rights and Truth Initiative.
The report assesses whether the states have kept their promise to use a significant portion of their settlement funds – estimated to total$246 billionover the first 25 years – to fight tobacco use. The states also collect billions of dollars more each year from tobacco taxes.
Vermonthas implemented several effective strategies to reduce tobacco use, including the sixth highest state cigarette tax in the country ($3.08per pack), a comprehensive smoke-free law and effective tobacco prevention and cessation programs, but it is still providing less than half the CDC-recommended funding for such programs.Vermonthas reduced the state's high school smoking rate by 60 percent since 1999 (from 33.4 percent to 13.3 percent who smoke).
"The tobacco companies are as relentless as ever in marketing their lethal products, so it is critical thatVermontcontinue its efforts to protect our kids from tobacco addiction and help smokers quit," saidMatthew L. Myers, President of the Campaign for Tobacco-Free Kids. "While Vermont has made solid progress in reducing tobacco use, it is still putting children at risk and costing taxpayers money by falling short in funding tobacco prevention programs that are proven to save lives and health care dollars."
Nationally, the report finds that:
- Most states fail to sufficiently fund tobacco prevention and cessation programs. The states will collect$25.8billion this year from the tobacco settlement and tobacco taxes, but will spend less than twopercent of it ($468 million) on tobacco prevention programs.
- The$468 millionthe states have budgeted for tobacco prevention is a small fraction of the$3.3 billionthe CDC recommends. Only one state –North Dakota– is funding tobacco prevention programs at CDC-recommended levels.
- States with well-funded, sustained tobacco prevention programs continue to deliver impressive results.Florida, with one of the longest-running programs, reduced its high school smoking rate to just 6.9 percent this year, one of the lowest rates ever reported by any state and a 75 percent decline since 1998.North Dakota, which ranks first for the third year in a row in this report, cut smoking among high school students by nearly half from 2009 to 2015 (from 22.4 percent to 11.7 percent).
Insufficient prevention funding makes it difficult for states to combat the pervasive marketing of Big Tobacco. Nationwide, tobacco companies spend$9.6 billiona year – more thanone million dollarsevery hour – to market their products, according to the Federal Trade Commission. Industry tactics that entice kids include:
- Widespread advertising, prime product placement and price discounts in stores, which make tobacco products appealing and affordable to kids.
- Ads in magazines with large youth readership, such asSports IllustratedandRolling Stone.
- Candy- and fruit-flavored tobacco products such as small cigars and electronic cigarettes. E-cigarette companies have drastically ramped up their marketing efforts in recent years as well. Recent data show that youth use of e-cigarettes has skyrocketed, and that high school boys now smoke cigars at about the same rate as cigarettes.
Tobacco use kills more than 480,000 Americans and costs the nation about$170 billionin health care expenses each year.
WASHINGTON,Dec. 8, 2015/PRNewswire-USNewswire/ --The full report and state-specific information can be found atwww.tobaccofreekids.org/reports/settlements.