Vermont Business Magazine Bruce Lisman, the Shelburne businessman running for governor as a Republican, has released his first television advertisement. The Lisman for Vermont campaign announced Tuesday that the 60-second segment entitled, “L4VT: New Direction for Vermont,” highlights many of the challenges that Vermonters are facing, discusses Lisman’s experience and why he is uniquely qualified to lead Vermont in a New Direction. It also outlines his plan for the future. It is airing on WCAX and statewide on cable. Lisman founded Campaign for Vermont. He's a native of Burlington and made his fortune on Wall Street. Lisman has never held public office. Republican Lieutenant Governor Phil Scott is also running. The chief Democratic contenders are former state senator Matt Dunne and former VTrans secretary Sue Minter.
“Bruce Lisman has been listening to and speaking with thousands of Vermonters since the campaign kicked off last fall,” said Shawn Shouldice, Campaign Manager. “Bruce is running for governor because he has heard from Vermonters their disappointment in the failed policies that have been enacted. Bruce is the only candidate with the management experience and leadership qualities to lead Vermont in a new direction.”
"This first ad introduces Bruce Lisman to Vermonters and provides a plan for Vermont’s future,” said Shouldice.
To view the 60-second ad, click here. In addition, an abridged version of the ad (:30) is being launched via digital media.
Here is a transcript of the 60-second ad:
Voice-Over (VO): Storm clouds threaten Vermont: Higher taxes, health care prices escalating, a heroin epidemic and a lack of jobs threatening our youth.
BRUCE LISMAN: Vermont is in a very bad place and it’s entirely self-inflicted. We can do so much better.
VO: Bruce Lisman is running for Governor to bring a new direction to Vermont. Bruce is a Vermont native, from a working class family in Burlington's Old North End. Always working - waiter, taxi driver, roofer, file clerk. UVM grad. Bruce became a successful businessman who’s paid it back to Vermont
BRUCE LISMAN: Here’s my plan: We’re going to hold the line on taxes, make our state more affordable and keep our young people right here.
We’re going to cap budget growth, fix our broken health care system so consumers have more choices.
We’re going to fund a drug treatment program focusing on prevention instead of prison.
I’m ready to lead Vermont in a New Direction.
VO: Paid for by Lisman for Vermont, Beverly Biello Treasurer.