Vermont Business Magazine In August, King Arthur Flour celebrateda milestone achievement in the launch of its line of Essential Goodness baking mixes: the donation of more than one million meals to Feeding America with its Buy a Mix, Give a Meal program. Introduced in summer 2016, the mission behind the Essential Goodness baking mixes is an extension of King Arthur Flour’s broader mission: To share the joy of baking, and in doing so, build stronger communities and increase access and connection to real foods across the United States.
“Our Buy a Mix, Give a Meal program provides the opportunity to address a challenge faced by almost every community in the United States: hunger,” says Karen Colberg, co-CEO and Chief BrandOfficer at King Arthur Flour. “There are too many families struggling with food insecurity and this program is one step to help provide meals to those in need. As a founding B-corporation with a passion for our social mission, Buy a Mix, Give a Meal resonates strongly with our consumers and gives us a chance to make an impact. Recognizing that one in eight Americans struggles with hunger, we’re proud that we can partner with Feeding America to help close that gap.”
On the heels of a successful first year, King Arthur Flour has committed to donating an additional 2 million meals by June 30, 2018. You can help! Consumers can find Essential Goodness mixes (in ten delicious varieties from pancakes to chocolate cookies to lemon bars) on KingArthurFlour.com and in retailers across the United States including Walmart, Target, Kroger, Safeway, Publix, HEB, Meijer, Whole Foods, and other major grocery chains.
Learn more about our Buy a Mix, Give a Meal program.
Find all ten tasty mixes in a retailer near you.
Members of the media can download images hereand request samples by e-mailing [email protected].
ABOUT KING ARTHUR FLOUR:
King Arthur Flour is an employee-owned company and a certified B-corporation with a commitment to social and environmental good. The company’s mission is to inspire and share the joy of baking, bringing people together and building stronger communities. Their premium flours, baking mixes, and ingredients are available in supermarkets nationwide and online. More than 3,500 tested and trusted baking tools, ingredients, and recipes are available online at www.kingarthurflour.com. Headquartered in Norwich, Vermont, King Arthur Flour became 100% employee-owned in 2004, a founding B-corporation in 2007, and sponsor of 1% for the Planet in 2014.
ABOUT FEEDING AMERICA:
Feeding America is a nationwide network of 200 food banks that leads the fight against hunger in the United States. Together, they provide food to more than 46 million people through 60,000 food pantries and meal programs in communities across America. Feeding America also supports programs that improve food security among the people they serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Individuals, charities, businesses, and government all have a role in ending hunger. Donate. Volunteer. Advocate. Educate. Together we can solve hunger. Visit www.feedingamerica.org, or find them on Facebook and Twitter.