Vermont Business MagazineThe Vermont-based infant formula company Perrigo Nutritionals is launching a new parent-centered campaign. Every parent has a unique "formula" for how to juggle it all: family, work and "me" time. To celebrate the everyday parenting balancing act, Perrigo, the leading manufacturer ofstore brand infant formula, has launched the #ShareYourFormula Sweepstakes running now throughApril 24.
The #ShareYourFormula Sweepstakes brings these unique parenting formulas to life by using popular emoji images, giving six lucky winners the chance to bring home$1,000and a one year supply of store brand infant formula.
To enter, fans can visitwww.ShareYourFormula.comand follow the instructions to submit their unique parenting formula by using the store brand formula emoji keyboard.
"This unique campaign celebrates the endless ways parents express and share the joys of parenthood by showcasing how every parent's 'formula for success' is different – as it should be," saidSandra Gordon, author ofConsumer Reports Best Baby Productsand the blog, Babyproductsmom.com. "Ironically, even though every parent's 'formula for success' may be different, all infant formulas are required to meet the same FDA standards."
Many parents are unaware that all infant formulas marketed inthe United States, both nationally advertised formula brands and store brand formulas sold at leading retailers, must meet the same federal nutrient requirements. The U.S. Food and Drug Administration (FDA) monitors all infant formula products and requires infant formula manufacturers to test product composition during production and shelf-life, to keep records on production, testing, and distribution of each batch of infant formula, and to use good manufacturing practices and quality control procedures. In addition, FDA conducts yearly inspection of all facilities that manufacture infant formula to collect and analyze samples of infant formula.
"When it comes to selecting an infant formula, buying an expensive, nationally advertised brand does not make sense when there are budget-friendly options that meet the same federal quality and nutrient requirements," added Gordon. "According tofederal regulationsand the guidance of healthcare professional groups such as the American Academy of Pediatrics (AAP), infant formula must be formulated so that it can provide a baby with a sole source of nutrition."
Perrigo Nutritionals is the largest supplier of store brand infant formula in the world and one of only a few companies recognized by FDA for meeting FDA requirements for safety, nutrition, and quality. By switching to store brand formula, which costs up to half the price of advertised brands, parents can save up to$600per year without compromising quality.*
For official contest rules and to enter, visitwww.ShareYourFormula.com.
About Store Brand Formula
Store brand infant formula is manufactured in FDA-inspected, ISO 9001:2008-certified facilities inOhioandVermont, U.S.A.Dairy ingredients are sourced from leading dairy markets, includingthe United States,Canada, andNew Zealand. Store brand infant formula manufacturing facilities are fully compliant with the Safe Quality Food (SQF) Program. SQF certifies a supplier's food safety and quality management system complies with international and domestic food safety regulations. Learn more on the Internet (http://www.storebrandformula.com).
*Total savings with Store Brand Infant Formula calculations based on a price per fl. oz. comparison of store brand infant formulas and their comparable national brands. Retail prices are from aFebruary 2016retail price survey of assorted stores. Actual prices and savings may vary by store and location.
SOURCE: GEORGIA, Vt.,March 14, 2017/PRNewswire/ --Store Brand Formula.www.storebrandformula.com