Vermont Business Magazine StoliVodka, "original premium vodka with uncompromising quality since 1938,"and "leading Premium Alternative Mountain lifestyle" brand Burton, which is the snowboard company based in Burlington, today announced in a zestfully written press release,a partnership that brings together two bold brands that are best served cold.Stoli is the Official Vodka of the 2017 Burton USSnowboarding Championships inVail, CO,which runs through March 4.
The partnership will extend beyond the USOpen in 2017 with Stoli pouring cocktails during events hosted by Burton at its flagship store locations nationally. Stoli has also ordered a limited edition Stoli branded Burton snowboard that fans 21 years of age and older can win through a text to win consumer promotion concluding at end of March. Stoli began its participation at winter sports in 2016 and continued it last month at Shaun White's Air + Style Festival, which features a weekend of sports and music entertainment inLos Angeles.
"For us, partnering with an iconic, pioneering brand like Burton Snowboards is a natural fit for Stoli Vodka as we both share a core brand DNA of being unapologetically original," saidRussell Pareti, US brand director, Stoli Vodka. "The U.S. Open is an exciting place for us to begin, and we are looking forward to continuing throughout the year and into the future, bringing collaborative, premium experiences to the next generation of snowboarders."
At the 2017 Burton USSnowboarding Championships, Stoli will host an outdoor bar and lounge at the base of the Golden Peak competition venue at Vail Resort, serving signature cocktails which will also be available at Stoli-Burton co-sponsored Après All Day events at five locations throughout the week. Additionally, Stoli will have signage throughout the competition venues during the live events airing on FS2 and streaming live on Red Bull TV.
Signature Stoli-Burton U.S. Open Cocktails:
The Warm Up
Stoli Vanil
Coco Mix
Coffee-flavored liqueur
Top with whipped cream
Victory Lap
Stoli Razberi
Stoli Ginger Beer
Lemonade
Lemon Ginger Shrub
About Stoli GroupUSA, LLC
Stoli GroupUSAis the proud importer and marketer of the Stolichnaya® brand of premium vodkas and Stoli®Ginger Beer, ultra-premium elit® Vodka,Louisiana-distilled Bayou® Rum, artfully designed KAH® Tequila, Kentucky Owl® Bourbon founded in 1879, Achaval-Ferrer™ fromArgentina, and Arinzano wines ofSpain. Formed in 2013, Stoli GroupUSAis headquartered inNew York Cityand is a subsidiary ofSPI GroupinLuxembourg.
About Burton Snowboards
In 1977,Jake Burton Carpenterfounded Burton Snowboards out of hisVermontbarn and has dedicated his life to snowboarding ever since. Burton has played a pivotal role in growing snowboarding from a backyard hobby to a world-class sport by creating groundbreaking products, supporting a team of top snowboarders and pushing resorts to allow snowboarding. Today, Burton designs and manufactures industry-leading products for snowboarding and the snowboard lifestyle, including snowboards, boots, bindings, outerwear and layering as well as year-round apparel, packs/bags and accessories. Privately held and owned by Jake and his wife, Burton CEODonna Carpenter, Burton's headquarters are inBurlington, Vermontwith offices inAustria,Japan,Australia,CanadaandChina. For more information on Burton, head towww.burton.comand follow atfacebook.com/burtonsnowboards,twitter.com/burtonsnowboardand@burtonsnowboardson Instagram.
SOURCE: NEW YORKandBURLINGTON, Vt.,March 2, 2017/PRNewswire/ --Stoli GroupUSA, LLCwww.stoli.comFor additional information on Stoli Vodka, visitwww.stoli.comor @Stoli onTwitter,FacebookandInstagram.