Vermont Business Magazine Threshold 360 has announced that Vermont’s long-serving Deputy Commissioner of Tourism and Marketing, Steven Cook, will join their team as Director of Marketing. Cook will serve as a resource for domestic and international tourism destinations as they apply Threshold 360’s immersive experiences within their cities, towns, and communities.
“It has been an honor to serve the State of Vermont’s tourism industry and I am very excited to be a part of the Threshold 360 team,” said Cook. “The technology they created is something that has been missing in the destination tourism space. Threshold 360 is breaking new ground and is enhancing the travel planning experience for everyone.”
Steve Cook, VBM file photo.
In 2006, Cook was appointed by Vermont Governor Jim Douglas as the Deputy Commissioner of Tourism & Marketing. Since then, he has been directly responsible for all aspects of advertising and communication plans for Vermont’s $2.7 billion-dollar tourism industry. Cook spent over a decade in this role where he was appointed by three gubernatorial administrations.
Cook told VBM that he will have "the best of both worlds" as he'll continue to live in Vermont. Threshold 360 is based in Tampa.
“Threshold 360’s mission is to allow anyone to virtually step inside any public location on earth. Over the past few years, we have built the world’s largest library of 360°immersive experiences inside more than 110,000 restaurants, hotels, historic sites, and attractions in 19 countries around the world,” said Jordan Raynor, CEO of Threshold 360. “Steven has a proven track record in the tourism industry and will play a critical role as we deliver the best product and service to destinations and the traveling public.”
About Threshold 360
Threshold 360 is the undisputed leader in interior immersive content. Our team quickly and efficiently produces high-quality deeply engaging experiences for hotels, meeting rooms, restaurants, and attractions in destinations around the globe. Destination Marketing Organizations, as well as hotels, can easily embed Threshold 360’s immersive experiences into their own digital properties to highlight what makes their location so unique.
Source: Tampa, FL - Threshold 360 12.10.2018