Vermont Business Magazine Every year Google recognizes 51 US businesses that exemplify using Google’s digital advertising and analytics tools for rapid growth and strong return on investment, while also creating a positive impact in their community. This year, Darn Tough Vermont received this prized recognition, published in the Google Economic Impact Report.
Darn Tough Vermont is a family-owned manufacturer of premium merino socks made with uncompromised comfort, durability and fit. Their dedication to American manufacturing and reinvestment in their local community here in Vermont can be felt statewide.
Darn Tough holds its annual sock sale in November at its manufacturing plant in Northfield. VBM photo.
Since launching the brand in 2004, Darn Tough has seen explosive growth at retail. In 2016 Darn Tough launched a direct sales division via their website: DarnTough.com. Together, in partnership with Vermont-based Hagan Associates, Darn Tough has been successful in reaching and engaging digital native audiences.
Hagan Associates and Darn Tough work closely together to design and execute digital campaigns. “We do not take a ‘set it and forget it’ approach to Google Ads and digital media more broadly,” says Ara Hagan, President and owner of Hagan Associates. “We analyze not just data, but trends and push optimizations on very targeted levels.”
“We’re thrilled with our partnership with Ara and her team,” says David Tyler, Director of Digital Commerce, “Their commitment to driving strategic performance across all layers of the digital advertising stack is extraordinary.”
“We at Hagan Associates are elated to see Darn Tough receive this Google Economic Impact recognition. We value Darn Tough’s uncompromised commitment to quality and community which inspires us to support them in their growth,” says Hagan. “Results like these require creativity, analysis, agility and collaboration. Darn Tough has been remarkable in their readiness to stay steps ahead of the dynamic, changing landscape of digital media.”
Hagan Associates, woman owned, is a full-service marketing firm in Essex Junction, Vermont that offers integrated marketing communications within a strategic driven approach. Specific services available include comprehensive marketing/media plans, research, creative development, public relations, direct mail, graphic design and website creation.Hagan is a Certified Google Partner and winner of two Davey Awards and five Communicator Awards. Specific to Google, Hagan holds certifications in Google Ads, Display, Video, Search, and Shopping.
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The full Google Economic Impact Report is available here: economicimpact.google.com/reports/vt/#!?stories_activeEl=story-darn-tough-vermont
Source: September 27, 2018 – Essex Junction – Hagan. Google.