Vermont Business Magazine Switzerland's Le Gruyère AOP names US-based firm Junapr as US PR agency of record. Junapr and its founder are well known for their work within the US specialty food and beverage industry.
"Selecting the right US partner to help us tell the story of Le Gruyère AOP is critical to our success," explains Philippe Bardet, managing director, and Denis Kaser, international marketing manager of Le Gruyère AOP Consortium. "The United States is strategically important market for us. We are excited to have Junapr as a partner to help increase Americans' knowledge about the original Gruyère cheese. Junapr's experience in the specialty food public relations arena and their understanding of complex business challenges help us select them as our partner."
The Interprofession du Gruyère, is an association as defined in Articles 60 et seq. in the Swiss Civil Code. The consortium represents the producers, transformers and refiners of Le Gruyère AOP. The purpose of the Consortium (Interprofession du Gruyère) is to defend the interests of Le Gruyère AOP, manage Le Gruyère AOP Protected Designation of Origin label, promote and manage Le Gruyère AOP offering, define both the operating rules for Le Gruyère AOP market and their application, and all other actions related to Le Gruyère AOP interests
"We are excited to further establish Le Gruyère AOP Switzerland as a staple on American's cheese boards, in their cooking and baking, and as a snack," said Nicole Junas Ravlin, founder and CEO of Junapr. "We look forward to reacquainting US-based media, chefs, and food influencers with Le Gruyère AOP, as we work to share the unique flavor and the rich history of this cheese. It's an incredible honor to work with Philippe, Denis, and The Interprofession du Gruyère."
Junapr will lead all US-focused strategic communications, media relations, and strategic partnerships for Le Gruyère AOP.
About Le Gruyère AOP: Since 1115, expert artisans have crafted cellar-aged, raw cow's milk Le Gruyère AOP cheeses according to tried-and-true practices in the La Gruyère region of Switzerland. Holding the AOP designation means the cheeses have proven authenticity, and specifications and protocols are held to the highest standards. Gruyere.com
About Junapr: Junapr is an award-winning public relations and communication firm based in Charlotte, Vermont, working with clients across the United States and Europe. The firm specializes in media relations, strategic communication, message development, crisis communication and reputation management, and social media communications. Junapr.com
Charlotte, Vt. (August 31, 2022)—junapr.com